Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
9.0 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2C category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
91%
Negotiation and Contract:
86%
Conflict Resolution:
91%
Strategy & Innovation:
87%
Service Experience:
93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

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1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Efficient Service
  • Respectful
  • Trustworthy

Feature Ratings

Average 84

Email Marketing Automation

86

SMS Marketing

85

Marketing Analytics

85

Mobile Marketing Management

85

Multivariant Testing

84

Customer Journey Modelling

84

Marketing Project Management

83

Marketing Asset Management

82

Marketing Master Data Management

82

Social Media Marketing Management

80

Vendor Capability Ratings

Average 83

Business Value Created

85

Ease of Implementation

85

Ease of Customization

84

Ease of IT Administration

83

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Product Strategy and Rate of Improvement

82

Availability and Quality of Training

82

Breadth of Features

81

Vendor Support

80

Mailchimp Reviews

Sara B.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Achieve goals with an all-in-one platform.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

MailChimp is a very consistent software to manage large amounts of advertising campaigns, its system is capable of supporting many campaigns simultaneously. One of the differences that I have noticed between MailChimp and similar platforms is that MailChimp offers me a much more complete service, it allows me to automate the campaign delivery system and at the same time it allows me to generate advertising, manage all the marketing of my business area. and makes sure that all my advertising is shown to really interested people. MailChimp allows me to manage all the marketing of my company, not only allows me to create campaigns.

What is your favorite aspect of this product?

One of the things that I like the most about MailChimp is that it allows me to know exactly the traffic and the number of clients that I have obtained through the various means. MailChimp gives me details in statistical form, where I can know how many clients and how much traffic my campaigns sent on social networks and also via email have generated. This is an incredible function, because I can know how much of the public accesses my social networks and my campaigns, in addition, with MailChimp I can also know which client has opened the campaign email that we have sent.

What do you dislike most about this product?

One of the main problems in MailChimp is that its price can be very high for some companies, MailChimp is not made for everyone, it is expensive software and this causes the ROI to take longer to be noticeable. I did not like the prices that MailChimp has, I consider that it has very good benefits regarding Marketing automation but its prices should be more accessible, or they should give us a discount for buying Email Marketing and the All-in-One system. We hope to obtain better prices in the future with MailChimp.

What recommendations would you give to someone considering this product?

The main reason why I would recommend MailChimp to a colleague or a company is because it is a very different software from the others, many other similar platforms only offer the Email Marketing system, and cause the company to only focus on sending campaigns through email, however, MailChimp helps the user to further expand their Marketing, allows advertising to reach the right places, to customers interested in the products on offer, it also allows campaigns to be constantly monitored. It is an all-in-one system, which would undoubtedly help all companies to achieve their objectives.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Erin H.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Mailchimp Preferred User

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Before Mailchimp, I used a couple other industry leading mass email programs and they were frustrating to get through to the end result. They may have improved over time but I'd rather not switch to find out.

What is your favorite aspect of this product?

I worked with Mailchimp under two organizations. I can clearly and cleanly function between the Mailchimp platforms that have been set up for each organization. I never get the two confused.

What do you dislike most about this product?

Audiences get a little tricky to work with when you have the obvious subscribed vs unsubscribed, cleaned, archived. Anything but archived counts against your billing limits and housekeeping is needed to keep the numbers down.

What recommendations would you give to someone considering this product?

Organize your audiences before you import them into Mailchimp and create clear divides on who will live where. Tags are your friends when creating segments. House clean often with clearing out contacts that you don't need.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Reliable
  • Trustworthy

Emma B.

  • Role: Sales Marketing
  • Industry: Electronics
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2021

A must-have tool for sending out email newsletters

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Without a budget, you establish a new business for free and respond to high-quality demand. I was able to quickly understand consumer problems and interests and implement a short action cycle.

What is your favorite aspect of this product?

The large range of things that may be done for free, as well as the great level of personalization, are, in my opinion, the strong aspects. Because HTML email production is intended with a great degree of flexibility in mind, I'm curious if it can deliver information with the user interface that you wish to display. It is not only simple to use as email delivery software, but it can also be used to develop LP pages that can be visited by email, increasing its value. Regardless of the fact that it is a template, I am thankful for the opportunity to make beautiful things.

What do you dislike most about this product?

It may be used intuitively; there is no specific navigation on how to use it, thus it is understood via practice.

What recommendations would you give to someone considering this product?

the number of home lists that exist. I believe it is straightforward to find work in a firm that does not employ MA but desires to improve internal sales.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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