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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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In Partnership With SelectHub

Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Mobile Optimized

83

Contact Database

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Barbara H.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

The Top Option for Email Marketers

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

You may schedule campaigns to run at specific times and send to specific categories of customers, and the tool will handle the rest. In addition to a newsletter and a connect website, the tool's rich reports and powerful email editor make it an excellent choice for planning and executing an email marketing campaign.

What is your favorite aspect of this product?

We can now easily monitor client conversions from within WooCommerce thanks to the excellent decision to integrate Mailchimp with the platform. Sending out marketing emails in bulk, at predetermined intervals, and saving and reusing several campaign templates is a huge time saver.

What do you dislike most about this product?

The free edition has several restrictions (such as watermarks) and can be difficult to learn at first, but once you do, it's excellent.

What recommendations would you give to someone considering this product?

Previously, it was hard to tell who was buying from our email because of their purchase habits. There is no doubt as to which newsletters readers went on to purchase after reading them.

Pros

  • Helps Innovate
  • Unique Features
  • Effective Service
  • Acts with Integrity

Simmona J.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

MailChimp is a strong platform for email marketing

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

The benefit of setting up, the free version is superb for beginning corporations or clubs that don’t have a budget. The paid version can be created as complicated as one wants. Because it’s a renowned program it integrates with numerous alternative software platforms. What I like is that it’s straightforward to set up, and also the fact that you just will design an email template with many customs merge tags that auto-fill in as you transfer an excel file with the contact information. The fact that it does that makes it compatible with virtually any CRM.

What is your favorite aspect of this product?

Mailchimp also makes it straightforward to schedule campaigns for specific target audiences. The audience dashboard permits you to stay track of recent growth, engagement rates, and even audience locations, which might assist you to target future emails more effectively. In addition, Mailchimp offers sensible email deliverability testing, as well as spam checks.

What do you dislike most about this product?

Signing up to a mail list via API doesn’t do the e-mail confirmation, that may be a shame. Conjointly the fact that it’s impossible to export a list of contacts that are bounced or cleaned, at least I haven’t been ready to notice them.

What recommendations would you give to someone considering this product?

According to me the simplest part that I favor concerning Mailchimp is its’ free setup, because whenever I return to digital space that time solely I found MailChimp which offers quality service in its free plan. I like to recommend it.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Effective Service

Gopi K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

The best and easy UI marketing automation tool

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Pricing is little bit better when compared to other tools.

What is your favorite aspect of this product?

Scheduling marketing emails according to the client's time zone and custom email templates.

What do you dislike most about this product?

Nothing much dislikes about the Mailchimp because we get all the marketing requirements at one place.

What recommendations would you give to someone considering this product?

If sales department or the marketing team is looking out for marketing automation tool, just give your try on MailChimp and then move on if you don't love this.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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