Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.8 /10

514 Reviews Write a Review

Get Demo

In Partnership With SelectHub

Claim Software

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Performance Enhancing

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Mobile Optimized

Contact Database

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Alexander A.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2022

Best alternative for automatic email usage

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

The first impression with Mailchimp is very favorable due to the short response time of their support team. The automatic bulk emailing feature is free and intuitive and leaves an excellent return on investment with new customers.

What is your favorite aspect of this product?

The functionality of Mailchimp is spectacular, since it allows us to communicate with our customers in a massive and fluid way, but at the same time from the email address that you have at the time configured so that it is not filtered as spam mail. Thanks to Mailchimp I have had a higher conversion rate in recent months and the open rate each month is much higher. Mailchimp is awesome and easy to use.

What do you dislike most about this product?

At the beginning it takes some time to get used to all the options and features Mailchimp offers you, the learning curve is really short compared to other similar products and there is always an excellent support team behind to present us the support we need.

What recommendations would you give to someone considering this product?

Mailchimp is a great tool, I have been using the free view for a few months now and it has been a great experience. I was able to track click through rates and opens on my emails along with any other great tracking tool that any email marketer would have to run in their daily email business.

Pros

Helps Innovate
Inspires Innovation
Caring
Respectful

David M.

Role: Operations
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Effective and practical email marketing platform

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

In sales and marketing, MailChimp is among the most well-known programs available. It has a rather state-of-the-art interface and user experience. The required time to become proficient is tiny, and the necessary technological infrastructure is simple to put in place. Once again, I have much appreciation for the polished UI/UX.

What is your favorite aspect of this product?

I like how simple it is for a beginner to use Mailchimp and send out successful email marketing campaigns. Using simple drag-and-drop interfaces, Mailchimp makes it easy to create professionally-looking emails. Mailchimp's user-friendly interface also aids in the development of engaging emails, which are often appreciated by the recipient base. It syncs well with various marketing platforms and customer relationship management systems.

What do you dislike most about this product?

There is just one significant drawback to utilizing Mailchimp, and that is the platform's limited website integration choices. I find it difficult to set up lists, especially several lists and pop-up forms, and then figure out how to incorporate them into the website and ensure that the data you gather is sent where it needs to go.

What recommendations would you give to someone considering this product?

We've found that MailChimp isn't keeping up with the increasing sophistication of our CRM's segmentation, tagging, and syncing needs, so you may want to consider investing in more sophisticated CRM and marketing technologies. MailChimp is a solid choice if you're starting with email marketing. Still, if you're planning to expand to highly sophisticated multi-channel marketing, you may want to consider an alternative.

Pros

Reliable
Performance Enhancing
Trustworthy
Unique Features

Vishal M.

Role: Information Technology
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2022

Easy to use

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Better support and best for email marketing.

What is your favorite aspect of this product?

Very Reliable and easy to manage all campaigns.

What do you dislike most about this product?

Nothing that I can share here.

What recommendations would you give to someone considering this product?

Must go with MailChimp if you are a online marketer.

Pros

Helps Innovate
Continually Improving Product
Reliable
Caring

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Alexander A.

Best alternative for automatic email usage

Likeliness to Recommend

Pros

David M.

Effective and practical email marketing platform

Likeliness to Recommend

Pros

Vishal M.

Easy to use

Likeliness to Recommend

Pros

Most Popular Mailchimp Comparisons

HubSpot Marketing Hub

ActiveCampaign

Constant Contact

Campaign Monitor by Marigold

Adobe Campaign

Klaviyo

Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Mobile Optimized

Contact Database

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support