Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.8 /10

514 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Performance Enhancing

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Mobile Optimized

Contact Database

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Logan S.

Role: C-Level
Industry: Communications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2022

MailChimp is essential for us

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

list of the best email marketing software for automation MailChimp makes marketing automation and email marketing accessible to those without extensive technical knowledge or resources. In addition, there are a lot of available connections, so it's easy to make it work with our current technology stack.

What is your favorite aspect of this product?

What do you dislike most about this product?

Finding and keeping track of certain choices might be challenging at times. Getting the hang of it requires some practice.

What recommendations would you give to someone considering this product?

If you want to save time while still being able to compose interesting emails quickly and easily, and if you also care about receiving helpful customer service, you should think about using this program. Although the drag-and-drop editor in MailChimp is where the real value lies, the platform also supports using coded templates.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Mark M.

Role: Sales Marketing
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

Simple to use, but need paid version.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Not a lot - in my opinion it is very similar to many email platforms.

What is your favorite aspect of this product?

Ease of use.

What do you dislike most about this product?

All the styling options are behind paywall.

What recommendations would you give to someone considering this product?

Ok as an add on if your CRM has limited automation capabilities.

Pros

Transparent
Reliable
Performance Enhancing
Efficient Service

Carlos David M.

Role: Sales Marketing
Industry: Engineering
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Nov 2022

Great email tool, user experience could be better

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Its free version comes with all the tools needed to create an engaging email campaign. Unlike other tools that in order to create a good email campaign that includes analytics and reporting require an additional cost.

What is your favorite aspect of this product?

The fact that I can manage all the contacts in a campaign and segment them into groups for different marketing campaigns. Also, their WordPress plugin integration works smoothly to automate processes.

What do you dislike most about this product?

Their user experiences especially on their mobile app has room for improvement.

What recommendations would you give to someone considering this product?

Mailchimp is a robust email marketing tool. If you are looking for a marketing tool while on a tight budget this is the tool for you.

Pros

Reliable
Friendly Negotiation
Appreciates Incumbent Status
Continually Improving Product

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Logan S.

MailChimp is essential for us

Likeliness to Recommend

Pros

Mark M.

Simple to use, but need paid version.

Likeliness to Recommend

Pros

Carlos David M.

Great email tool, user experience could be better

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Mobile Optimized

Contact Database

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support