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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
7% Neutral
90% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Mobile Optimized

83

Contact Database

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Kathy J.

  • Role: Information Technology
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Mailchimp Has Incredible Features: Reliable to Use

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

The incredible and reliable features of Mailchimp makes it an outstanding tool. Mailchimp is highly effective and easy to use, making it a better tool than its competitors.

What is your favorite aspect of this product?

I like how the customer support team of Mailchimp has been highly reliable. The guided us through the implementation process. Mailchimp is easy to use and reliable.

What do you dislike most about this product?

There is nothing irritating about Mailchimp. Mailchimp has the best features.

What recommendations would you give to someone considering this product?

If you are looking for a tool for email marketing, Mailchimp is the best one to consider. Mailchimp will automate your marketing campaigns and make your work easier.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Raelyn J.

  • Role: Human Resources
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Expensive but worth the price.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Any business that doesn't already have a CRM or email marketing platform in place should check out Mailchimp. Building expanding the tech stack and adding extra features like the automatic newsletter registration at checkout, automated cart abandonment emails, and discount emails for new signups are wonderful additions when using an e-commerce platform like Woocommerce.

What is your favorite aspect of this product?

I enjoy the reports it produces. You can see who opened it, who clicked on it, who unsubscribed, who bounced back, and more information about your audience. You can obtain results for each user of a poll. Additionally, you have the option of sending the newsletter again to any recipients who did not open it.

What do you dislike most about this product?

To be fair, Mailchimp doesn't claim to be a universal CRM and has sensibly kept its attention on its primary offering, email marketing. For the chapter on abhorrence, there isn't much that stands out in my memory, but a few things come to mind: Mailchimp is gradually reducing the size of its emotional support network, and replaying help messages has more room to reach the client. So, yeah, this is one aspect of Mailchimp I hate.

What recommendations would you give to someone considering this product?

We utilize it to upgrade our e-commerce platform's features and market emails to our consumers. if you want to launch lead capture campaigns that depend on opt-ins. With tools like forms, landing pages, and automated drip campaigns, it makes it simple to do so. With the help of the built-in CRM, it is now able to create customer profiles and give lifetime value to each customer.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Scarlett M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Unlocking Maximum Potential

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Email marketing has evolved along with the times, and Mailchimp is continuing to invest in its platform to further integrate email marketing into other platforms like social media, eCommerce, and other systems. My job has become more of a one-system stop because to the capabilities they've implemented, which has had a beneficial effect on my workflow.

What is your favorite aspect of this product?

My favourite aspect of Mailchimp has been its design capabilities. Creating custom emails that are responsive across all devices and look great on both desktop and mobile is critical to success, and Mailchimp offers an excellent selection of customized templates that can be edited easily with a drag-and-drop system.

What do you dislike most about this product?

From one day to the next, the dashboard and options can literally be altered entirely without warning. Although bothersome, it is tolerable. And I believe they're almost finished with these comprehensive system redesigns to enhance functionality

What recommendations would you give to someone considering this product?

For those considering MailChimp, I highly recommend taking the time to experiment with all of its features. Understand how automation works, and pay attention to their support documents which are very helpful. It's also important to check out what third-party integrations they offer as this can be very beneficial in the long run.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

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