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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
7% Neutral
90% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Mobile Optimized

83

Contact Database

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Fons J.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Email marketing has become fun with Mailchimp

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

The email marketing and automation program is called Mailchimp. With the help of cutting-edge marketing technology, dependable customer service, motivational content, and our data-driven advice, it enables businesses all over the world to start, develop, and expand their operations. It is simpler and more time-effective to be able to use a single piece of software for the entire process.

What is your favorite aspect of this product?

I appreciate that I can create marketing campaigns on Mailchimp and then send them out. I also like that it is quite reasonable when compared to other email marketing tools and that you can start using it for free if you are on a tight budget. Mailchimp offers a free plan that includes their built-in review generator and presenting page builder and allows you accessibility to the overwhelming bulk of available devices.

What do you dislike most about this product?

The only feature that has ever bothered me is the bulk email marketing function. When I sent mass emails at once, the recipient's mail box occasionally mistook them for spam or automated messages because they had the same information.

What recommendations would you give to someone considering this product?

We use Mailchimp mainly to deliver automated marketing messages in the shape of newsletter emails to existing clients and potential consumers. Our target audience can now receive marketing emails that are very relevant to them thanks to features like Mailchimp's automation tool.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Samantha H.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Easily Trusted Email Platform

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp is widely known and has good delivery success into people's inboxes rather than spam folders. We specifically benefit from the templates and structure that Mailchimp provides for our email campaigns. Thank you for being so customizable!

What is your favorite aspect of this product?

How customizable the templates are and that we can have confidence that people will see and like the emails we send.

What do you dislike most about this product?

Sometimes editing can take a while when we are trying to customize an email template, but overall its been a good experience with this platform.

What recommendations would you give to someone considering this product?

I recommend taking advantage of the data Mailchimp provides when it comes to the success of an email and implementing that into your processes.

Pros

  • Effective Service
  • Saves Time
  • Client Friendly Policies
  • Fair

Lisa S.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

The best email marketing tool you need

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

In addition to the integration, which provides much more functionality than most other products, the integration was also a key factor. I appreciate how simple Mailchimp uses and how many options it has to make email marketing simple. Using Mailchimp with other marketing tools is convenient because it interfaces with many different platforms

What is your favorite aspect of this product?

Forms, email layouts, list management, etc., in Mailchimp are all relatively easy to use. To ensure that you can quickly maximise your email collection, Mailchimp has also done a fantastic job connecting with 3rd party systems. Extending beyond email marketing. Over the past few years, Mailchimp has begun to provide further services. Additionally, their analytics are great learning aids, and the audience management option is available and straightforward to use.

What do you dislike most about this product?

The creation of emails sometimes worked strangely. The abundance of features occasionally makes it more difficult to find exactly what you're looking for due to the many options available. The platform has rapidly expanded, introducing new capabilities; therefore, it is only natural that the user interface will become more perplexing.

What recommendations would you give to someone considering this product?

Mailchimp's UI is well-known to many employees; therefore, there was less of a learning curve when switching from another service to Mailchimp, and they maintained a good level of integrity when it came to IP addresses for sending. Reporting made sense, and being able to monitor client interaction over time was helpful.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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