In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Mobile Optimized
Contact Database
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Joshua M.
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Feb 2023
Mailchimp Is an Organized Marketing Tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is an organized software that facilitates email marketing and automation. The capabilities of Mailchimp are spectacular, making it a top email marketing tool.
What is your favorite aspect of this product?
I like how easy it is to use Mailchimp. Mailchimp works so well for us because it has an intuitive interface. Additionally, Mailchimp is affordable to use.
What do you dislike most about this product?
I like everything about Mailchimp. All the features of are organized. No flaws.
What recommendations would you give to someone considering this product?
Mailchimp is a highly impressive software to use. The capabilities of Mailchimp are excellent. I do recommend Mailchimp.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Cindy M.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
The Top Email Campaign Manager for Marketers
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp has a decent user interface, but it could be lot simpler to use. I lowered the score since there are certain complications that a first-time user could encounter. But aside from that, the whole site is fantastic for mass email distribution. One of MailChimp's key benefits for me is the time it saves by allowing me to send many different kinds of campaigns at once.
What is your favorite aspect of this product?
If you require an email marketing tool, I highly recommend MailChimp. You may make campaigns quickly and with little effort. I am able to quickly and effectively personalize email campaigns, and the program also provides real-time analytics on their success. I like that there is such a variety of tools at my disposal, including split testing and automation. The software has met all of my expectations, and I have no hesitation in recommending it to anyone in search of an effective email marketing platform.
What do you dislike most about this product?
When it comes to consumer communication, I have found MailChimp to be an excellent email marketing platform. One thing that bothered me, though, was how difficult it sometimes was to put up an automatic email campaign. A few of the functions I was looking for were hidden in the UI, which I found annoying. While the software's functionality is impressive, I found myself wanting for simpler menus.
What recommendations would you give to someone considering this product?
Due of Mailchimp's user-friendliness, I will be recommending it to others as an email marketing tool. In my opinion, Mailchimp's ability to divide lists into subsets is one of the platform's most valuable features. This is largely due to the fact that we are now able to more accurately determine the most relevant marketing content to deliver to specific targets, thanks to MailChimp's segmentation features. Obviously, Mailchimp's seamless integration is another strength. We have been able to work around some of LiveChat's restrictions when it comes to campaign metrics by combining MailChimp with solutions like Livechat, Firebase, etc.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
nicole a.
- Role: Human Resources
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Feb 2023
Mailchimp! A best email marketing tool.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The user interface is the cleanest, best interface I’ve worked with. The fact that they have been around for therefore long and are endlessly adding new useful options makes it an excellent powerful and feature-rich tool for email selling whereas keeping its easy-to-use UI.
What is your favorite aspect of this product?
I like the reports it generates. You’re ready to see what your audience clicked on, who opened it, who received it, the bounce rate, who unsubscribed, and more. If you run a poll you’ll get the results per user. You’re conjointly able to resend the newsletter to the audience members who didn’t open it the first time. In addition, you can produce tags for your audience members to differentiate them which may also facilitate if you wish to send a newsletter to a specific cluster of people.
What do you dislike most about this product?
If the message is being sent out to an outlook user it does currently show like in the Mailchimp preview. I have reached out to Mail chimp client service and was told that this is a known issue and that they counsel me to rent a third-party code author to modify the HTML code for our requirements.
What recommendations would you give to someone considering this product?
We can have many different subscriber teams to fulfill the wants of our organization and send targeted messages to our audiences. We can conjointly track who is opening our messages and alter our strategies if needed. So I fully recommend this tool.
Pros
- Saves Time
- Helps Innovate
- Reliable
- Trustworthy
Please tell us why you think this review should be flagged.
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