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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
7% Neutral
90% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Mobile Optimized

83

Contact Database

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Joshua M.

  • Role: Information Technology
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Mailchimp Is an Organized Marketing Tool

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp is an organized software that facilitates email marketing and automation. The capabilities of Mailchimp are spectacular, making it a top email marketing tool.

What is your favorite aspect of this product?

I like how easy it is to use Mailchimp. Mailchimp works so well for us because it has an intuitive interface. Additionally, Mailchimp is affordable to use.

What do you dislike most about this product?

I like everything about Mailchimp. All the features of are organized. No flaws.

What recommendations would you give to someone considering this product?

Mailchimp is a highly impressive software to use. The capabilities of Mailchimp are excellent. I do recommend Mailchimp.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cindy M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

The Top Email Campaign Manager for Marketers

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp has a decent user interface, but it could be lot simpler to use. I lowered the score since there are certain complications that a first-time user could encounter. But aside from that, the whole site is fantastic for mass email distribution. One of MailChimp's key benefits for me is the time it saves by allowing me to send many different kinds of campaigns at once.

What is your favorite aspect of this product?

If you require an email marketing tool, I highly recommend MailChimp. You may make campaigns quickly and with little effort. I am able to quickly and effectively personalize email campaigns, and the program also provides real-time analytics on their success. I like that there is such a variety of tools at my disposal, including split testing and automation. The software has met all of my expectations, and I have no hesitation in recommending it to anyone in search of an effective email marketing platform.

What do you dislike most about this product?

When it comes to consumer communication, I have found MailChimp to be an excellent email marketing platform. One thing that bothered me, though, was how difficult it sometimes was to put up an automatic email campaign. A few of the functions I was looking for were hidden in the UI, which I found annoying. While the software's functionality is impressive, I found myself wanting for simpler menus.

What recommendations would you give to someone considering this product?

Due of Mailchimp's user-friendliness, I will be recommending it to others as an email marketing tool. In my opinion, Mailchimp's ability to divide lists into subsets is one of the platform's most valuable features. This is largely due to the fact that we are now able to more accurately determine the most relevant marketing content to deliver to specific targets, thanks to MailChimp's segmentation features. Obviously, Mailchimp's seamless integration is another strength. We have been able to work around some of LiveChat's restrictions when it comes to campaign metrics by combining MailChimp with solutions like Livechat, Firebase, etc.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

nicole a.

  • Role: Human Resources
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Mailchimp! A best email marketing tool.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

The user interface is the cleanest, best interface I’ve worked with. The fact that they have been around for therefore long and are endlessly adding new useful options makes it an excellent powerful and feature-rich tool for email selling whereas keeping its easy-to-use UI.

What is your favorite aspect of this product?

I like the reports it generates. You’re ready to see what your audience clicked on, who opened it, who received it, the bounce rate, who unsubscribed, and more. If you run a poll you’ll get the results per user. You’re conjointly able to resend the newsletter to the audience members who didn’t open it the first time. In addition, you can produce tags for your audience members to differentiate them which may also facilitate if you wish to send a newsletter to a specific cluster of people.

What do you dislike most about this product?

If the message is being sent out to an outlook user it does currently show like in the Mailchimp preview. I have reached out to Mail chimp client service and was told that this is a known issue and that they counsel me to rent a third-party code author to modify the HTML code for our requirements.

What recommendations would you give to someone considering this product?

We can have many different subscriber teams to fulfill the wants of our organization and send targeted messages to our audiences. We can conjointly track who is opening our messages and alter our strategies if needed. So I fully recommend this tool.

Pros

  • Saves Time
  • Helps Innovate
  • Reliable
  • Trustworthy

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