Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.8 /10

516 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

7% Neutral

90% Positive

Pros

Reliable
Respectful
Acts with Integrity
Performance Enhancing

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Mobile Optimized

Contact Database

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

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Marketing Automation - B2B

Score 8.8

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Mailchimp Reviews

Lokesh D.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2023

MailChimp for Effective Email Marketing

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

I explored a few alternative email marketing tools before settling on Mailchimp. It's true that some of these competitors were simpler to use, but they couldn't compare to MailChimp's robust features and customization options. The alternatives were either more costly or offered less opportunities for personalization.

What is your favorite aspect of this product?

As a business owner, I really value Mailchimp's simple yet effective email marketing tools. My email marketing efforts have been bolstered by the editor's drag-and-drop simplicity and the variety of premade templates and design options I have access to.

What do you dislike most about this product?

Although MailChimp is quite simple to use, its more complex options can be frustrating to master. In addition, I've found that some of the provided templates place unnecessary limitations on my ability to generate one-of-a-kind emails.

What recommendations would you give to someone considering this product?

If you're looking for an effective and inexpensive email marketing solution, MailChimp is where it's at. The platform is flexible and user-friendly enough to be used by companies of any size to enhance their email marketing campaigns. Those that need more sophisticated functionality may wish to explore elsewhere.

Pros

Helps Innovate
Enables Productivity
Trustworthy
Efficient Service

Matthew F.

Role: Information Technology
Industry: Not for Profit
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

straight forward, and easy to get started

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

They don't throw as much marketing platform integration at you as other tools. I like that they are focused on a specific area, and being good in that space.

What is your favorite aspect of this product?

ease of use for simple task. Sure, you can do some cool stuff, and build integrations, but I like how easy it is to get simple things out the door.

What do you dislike most about this product?

some of the campaign setup changes left us a little confused, but we've been able to get past that.

What recommendations would you give to someone considering this product?

know if you are looking for an email system, or a full marketing tool/platform. if you want a stable, easy to use mail system with integrations, or on it's own, it's a great tool.

Pros

Reliable
Enables Productivity
Trustworthy
Efficient Service

Douglas S.

Role: Vendor Management
Industry: Finance
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Feb 2023

Trustworthy emailing service.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

It's a lot more intuitive than other services, and despite the pricing, it delivers what it promises. Better than running around after an emailing service that will hurt your company's rep because of a mistake in submission.

What is your favorite aspect of this product?

Definitely the reliability it offers, the emails always seem to go through ok.

What do you dislike most about this product?

The lack of plans for smaller businesses.

What recommendations would you give to someone considering this product?

It will deliver a reliable, high quality email campaign for an above-average pricing.

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Effective Service

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Lokesh D.

MailChimp for Effective Email Marketing

Likeliness to Recommend

Pros

Matthew F.

straight forward, and easy to get started

Likeliness to Recommend

Pros

Douglas S.

Trustworthy emailing service.

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Mobile Optimized

Contact Database

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support