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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
7% Neutral
90% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Mobile Optimized

83

Contact Database

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Maurice H.

  • Role: Consultant
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2023

If it was easier to use, it would be the best!

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

Even the free version of Mailchimp offers a lot of valuable tools and features to get started with online email marketing. Although it sometimes feels like you are working with outdated software, after getting used to the layout, you will find that Mailchimp is a solid and strong platform that could work for you for many years!

What is your favorite aspect of this product?

The addition of an online academy is super valuable! It gives you the tools and knowledge you need to start improving your online email marketing strategies.

What do you dislike most about this product?

The old style of the software, combined with the inefficient layout of the software. Things are not located in an intuitive way, so the workflow takes some time to get used to.

What recommendations would you give to someone considering this product?

If you are new to the online marketing world, you should definitely give Mailchimp a try. It is solid as a rock, has all the features you need to start your marketing campaigns, manage your email list, and track all your valuable metrics.

Pros

  • Respectful
  • Friendly Negotiation
  • Reliable
  • Enables Productivity

Cons

  • Under Delivered

Manish Singh B.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Email Marketing software for small use

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp offers a wide range of automation workflows, making it easy for users to set up targeted campaigns based on subscriber behaviour and preferences. Its segmentation features allow me to create highly targeted campaigns based on subscriber interests, behaviour, and other criteria. Also, Mailchimp offers a variety of design options.

What is your favorite aspect of this product?

Mailchimp's automation workflows allow me to create targeted campaigns based on subscriber behaviour and preferences, which can save time and improve conversion rates. It offers a variety of design options, including customizable templates and drag-and-drop editors. Mailchimp integrates with a wide range of third-party apps and services, making it easy for me to connect with their audience across multiple channels.

What do you dislike most about this product?

Its user interface is confusing compared to Aweber. Limited reporting option

What recommendations would you give to someone considering this product?

Test your campaign, check the price, and explore Mailchimp before using it.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Unique Features

Douglas T.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

We can get exactly what we need from MailChimp.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

For those just starting out in company or in a community, MailChimp's free plan is a great alternative. I've used various email marketing platforms, but MailChimp's free plan and basic package offer the most flexibility. It has great segmentation tools, automation, and my favorite part is the plethora of email marketing campaign templates available. It's a great tool for expanding your subscriber base, tracking how often your newsletters are read, and sending out newsletters with ease.

What is your favorite aspect of this product?

If you're just starting started with email marketing, or if your agency has a big number of early-stage customers, MailChimp is an excellent tool. There may come a time in your automation journey when you realize you need to go elsewhere for answers. If you're looking for an easy-to-use service that sends out aesthetically stunning emails, you've found it. No matter what, using it is a breeze and completely makes sense. It's unusual for me to encounter something that isn't functioning properly. It's highly reliable, and I know exactly what to expect whenever I log in to the platform to do my work.

What do you dislike most about this product?

The biggest problem I see with MailChimp is that it might be difficult to scale up to more advanced features as your email marketing needs expand. While this may not seem like a major deal at first, it might become one if you end up having to switch platforms and transfer thousands of customers, in addition to their landing sites, forms, and email content.

What recommendations would you give to someone considering this product?

Our organization has begun utilizing MailChimp in an effort to upgrade its formerly plain-text email communications to those with more eye-catching layouts and visuals. I think Mailchimp's email templates are great, and I really like that we were able to tweak them to make them look more like our company's official emails. To be quite honest, we only make use of a fraction of Mailchimp's features. After a few months of research, we try out new capabilities. A/B testing, segmentation, and other features that alarmed us at first turned out to be breezes to implement using Mailchimp's straightforward guidelines. And if I needed more help, I coul

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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