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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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In Partnership With SelectHub

Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
7% Neutral
90% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Mobile Optimized

83

Contact Database

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Alejandro David R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2023

It is essential for any type of business.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

It is essential for any type of business to have a powerful tool that gives you the possibility of having all the best tools to build the most effective marketing campaigns and be much more noticed on the web and generate a great impact with each of your clients. Mailchimp is the ideal tool that will give you the possibility to exploit your advertising area through the tools and memories on the web that you have to contact your clientele, this program will be implemented in your email to fulfill the mission of knocking on the door to new people who are interested in your services or products, this program will analyze my entire market.

What is your favorite aspect of this product?

Never before had I had a program that trained me to make better decisions in my advertising department, Mailchimp is a completely intelligent program that has the incredible ability to study my entire environment and the inclinations of my clientele to give power to each of its users from building and designing great advertising strategies to be much more attractive on all platforms and company emails where we can get closer to our clients, Mailchimp is one of the best programs I have had to increase the resources that I have at my disposal within the company to be much more effective with the interaction with all our clients.

What do you dislike most about this product?

It is very important to mention that there are a couple of aspects of this program that make it a bit complicated to use in its entirety, in the case of new users who want to use this program and getting the best possible performance will be a challenge, oh what is it The program has a very high level of complexity, and in the background another obstacle that this program presents is due to its cost, since it is one of the most expensive of its kind in its market.

What recommendations would you give to someone considering this product?

This program will be implemented immediately to cover all the advertising needs that any type of company needs, since Mailchimp brings together the best functions to build the most effective and accurate marketing campaigns, I recommend it for the great results and the help it can offer you. to companies that want to make a greater presence on the web, with the support of this program it is possible.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

David J.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2023

Easy to use but additional features are paid

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

For us, it's the ease of use and simple interface. Plus it's reputation and name recognition help when making the decision.

What is your favorite aspect of this product?

The customer journeys are great, but even with a paid account of several hundred dollars per month, require an upgrade to an even higher and more costly tier.

What do you dislike most about this product?

The cost for segmentation. Yes, we have a lot of contact, but with limited 'audiences' it can make things difficult, as they try to push you into using segments and tags more.

What recommendations would you give to someone considering this product?

If you need an easy to use mail delivery service, MailChinp is great. If you're looking for something with a greater breadth of features you can do better elsewhere.

Pros

  • Trustworthy
  • Client Friendly Policies
  • Fair
  • Acts with Integrity

Cons

  • Charges for Enhancements
  • Less Friendly Negotiation

Samantha S.

  • Role: Operations
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2023

Easy to use and great for SMB's!

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp is an incredibly easy and beginner friendly email campaign platform.

What is your favorite aspect of this product?

I love all the pre-designed templates as well as the ability to create my own.

What do you dislike most about this product?

Sometimes it can be a little tricky to remove or add subscribers but it is overall not a big issue.

What recommendations would you give to someone considering this product?

Whether you are just starting with email campaigns or have been doing it forever, Mailchimp is the perfect software for your needs.

Pros

  • Trustworthy
  • Unique Features
  • Saves Time
  • Acts with Integrity

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