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In Partnership With SelectHub
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What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Respectful
- Reliable
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
SPAM Compliance
Mobile Optimized
Segmentation
A/B Testing
Auto-Responders
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Quality of Features
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
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Rupesh Kumar P.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2024
Best Tool to Automate Email Marketing Campaign
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It's ability of support multi-channel marketing
What is your favorite aspect of this product?
Its user-friendly interface
What do you dislike most about this product?
it is bit expensive when we think for other feature
What recommendations would you give to someone considering this product?
Please Start with the Free Plan and according to your need please upgrade that ...rest is ok with this product
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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Leslie B.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Dec 2024
Email campaigns are faster to setup on Mailchimp .
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is the only major email marketing provider I know with a truly functional drag and drop campaign email builder. I love the live preview option , which allows for previewing how emails will be presented on different screen types. Very importantly, I am able to edit templates and customize them extensively with Mailchimps drag and drop emails builder without getting into the nitty gritty of writing HTML and CSS codes.
What is your favorite aspect of this product?
Email marketing is efficient when multiple softwares are made to work together, courtesy of integration. Mailchimp does exceptionally well in this area , thus enabling a lot more automation and efficiency in my email marketing campaigns, than will be otherwise possible, if integration with third party apps were limited.
What do you dislike most about this product?
I am not very keen on Mailchimps preference to coining their own terminology for regular , everyday terms in email marketing. For example, rather than have standard customer journey tools, MailChimp calls them automation flows. Content placeholders are known as merge tags, media library is called content studio. The aforementioned disparity can be an easy source of confusion for new users of the Mailchimp platform , especially those already used to regular terminologies from other email marketing programs.
What recommendations would you give to someone considering this product?
Mailchimp is intuitive and simple at its core. This makes it the top choice for me, because of how quickly email campaigns can be set up without navigating complexities.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Please tell us why you think this review should be flagged.
mounami L.
- Role: Human Resources
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2024
Good Product but bit pricey
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp stands out for its user-friendly interface, robust automation, strong integration options, and scalable pricing, making it ideal for small to medium-sized businesses looking for an all-in-one marketing solution.
What is your favorite aspect of this product?
My favorite aspect of Mailchimp is its user-friendly interface combined with powerful automation tools. It makes creating, managing, and optimizing email campaigns easy, even for users without technical expertise.
What do you dislike most about this product?
One of the main drawbacks of Mailchimp is its pricing structure, which can become expensive as your subscriber list grows or if you need advanced features. Additionally, some users find its reporting tools limited for more detailed analytics and wish for more advanced customization options in automations.
What recommendations would you give to someone considering this product?
If you're considering Mailchimp, here are some key recommendations: Evaluate Your Needs: Assess whether Mailchimp's features align with your business goals. It’s ideal for small to medium-sized businesses but may be limiting for more complex marketing needs. Start with a Free Plan: Test out Mailchimp's free plan to understand its basic features, automation capabilities, and ease of use before committing to a paid plan. Consider Scalability: Keep in mind that as your subscriber list grows, the cost of Mailchimp can increase significantly. Make sure the pricing aligns with your budget as you scale.
Pros
- Efficient Service
- Effective Service
- Respectful
- Fair
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