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In Partnership With SelectHub
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What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 88%
- Negotiation and Contract:
- 83%
- Conflict Resolution:
- 88%
- Strategy & Innovation:
- 84%
- Service Experience:
- 89%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Respectful
- Reliable
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
SPAM Compliance
Mobile Optimized
A/B Testing
Auto-Responders
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
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Tuot N.
- Role: Information Technology
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Dec 2024
Easy to use. Fantastic product!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp stands out with its all-in-one marketing platform, user-friendly interface, extensive integrations, AI tools, and robust analytics.
What is your favorite aspect of this product?
My favorite aspect of Mailchimp is its intuitive design combined with powerful automation tools, enabling personalized email campaigns and seamless integration across various marketing channels.
What do you dislike most about this product?
The limited customization options for templates and occasional platform glitches can be frustrating, especially when trying to create unique campaigns or work on tight deadlines.
What recommendations would you give to someone considering this product?
Start with Mailchimp’s free plan to explore its features. Invest time in learning automation and integrations to maximize its potential for scaling your email marketing efforts effectively.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Renato C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Dec 2024
Entry level to mail marketing campaings
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Limited but free version and the Audience management.
What is your favorite aspect of this product?
Contact Data base segmentation
What do you dislike most about this product?
The way they hide options to avoid being charged by updating your contact data base.
What recommendations would you give to someone considering this product?
Consider if you really are going to send the quantity of emails they are selling you on each plan.
Pros
- Enables Productivity
- Effective Service
- Saves Time
- Transparent
Cons
- Charges for Enhancements
- Less Respectful
- Vendor Friendly Policies
Please tell us why you think this review should be flagged.
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Alex W.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2024
MailChimp is great for campaigns
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Overall, the email sending platform is exceptional, its interface is intuitive, making it easy to learn and use, even for those who have no prior experience in digital marketing, one of the aspects that I appreciate the most is the ability to send test emails to multiple recipients which makes it easy to obtain valuable feedback before mass sending, this feature allows you to adjust and improve the content based on the opinions received, resulting in more effective communications, additionally, the platform has a fairly large library robust. Having access to various templates and strategies has significantly optimize our marketing campaigns.
What is your favorite aspect of this product?
It is essential to have an updated list of contacts that allows us to maintain fluid communication with our clients, business partners and team members, something that MailChimp provides us with security. This practice not only makes it easier to track our interactions, it also strengthens the long-term relationships, in addition it is important to offer the functionalities mentioned above at a competitive price, this will ensure that the services are accessible and attractive to new and old users, thus promoting their loyalty and satisfaction, on the other hand it's essential to provide detailed info about the performance of our campaigns.
What do you dislike most about this product?
It would be highly beneficial if the tool or campaign manager we use could offer the option to configure an annual or even longer schedule, which would allow us to plan ahead and better manage our time, it would also be ideal to be able to mark exceptions for days important holidays in a simple way, thus avoiding sending newsletters at inappropriate times, and I have noticed that the "Keep me logged in" function on the platform does not seem to be working correctly, at least in my case, and this functionality is crucial for facilitate continuous access without the need to return to enter credentials repeatedly, which can be frustrating.
What recommendations would you give to someone considering this product?
Normally, if you have a large audience that requires inclusion or exclusion, it can be difficult to track in Mailchimp, but if you have some knowledge of this type of programs, there is no problem, this software can facilitate better segmentation and organization of data, allowing a more efficient monitoring and ensuring the necessary confidentiality in sensitive situations.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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