Mailchimp Logo
Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
Get Demo

In Partnership With SelectHub

Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
7% Neutral
90% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Mobile Optimized

83

Contact Database

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Bùi H.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Real-time behavior data to convert more customers

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

One of the main features that differentiates Mailchimp from other similar products is its free forever plan. This plan lets you use a cut-down version of Mailchimp indefinitely, as long as your list remains under 500 records in size.

What is your favorite aspect of this product?

My favorite aspect of this product is its email marketing features. Mailchimp has a powerful email marketing tool with smart automation features. You can create and send beautiful newsletters with drag-and-drop editor, or choose from hundreds of templates. You can also segment your audience, personalize your messages, and test different versions with A/B testing.

What do you dislike most about this product?

thing I dislike about this product is its lack of personalization. Mailchimp does not offer much flexibility in terms of customizing your email campaigns. You can only use basic merge tags to insert your contacts’ names, locations, or other fields.

What recommendations would you give to someone considering this product?

Compare the different pricing plans and features to find the best fit for your budget and goals. The paid plans range from $13 to $955 per month, depending on the number of contacts and the level of functionality you want. You can also get discounts if you pay upfront for 1 or 2 years of service

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Effective Service

Eduardo R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Powerful and intuitive

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Its intuitive and easy-to-navigate user interface makes it easy to create and manage email marketing campaigns even for users without technical experience. Additionally, it offers a generous free version that is ideal for small businesses or entrepreneurs just starting out.

What is your favorite aspect of this product?

I love how you can set up workflows that send emails based on user interaction, such as responses to previous emails, purchases made, or even special dates like birthdays.

What do you dislike most about this product?

As my database grows, so does the cost significantly, which can be a challenge for small businesses or growing businesses with limited budgets. Additionally, some of the templates and design tools can be a bit rigid, limiting the ability to fully customize the look of the emails.

What recommendations would you give to someone considering this product?

Check if the features and limitations of the free version of Mailchimp align with the size and needs of your subscriber list. Determine if the premium features justify the cost for your business as your list grows.

Pros

  • Efficient Service
  • Effective Service
  • Caring
  • Saves Time

Katherine R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

I love Mailchimp! It's an incredible tool.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Compared to the competition, Mailchimp stands out for its user-friendly interface and robust audience segmentation capabilities. The wide range of customizable templates and strong integration with multiple platforms make Mailchimp my preferred choice for efficient email marketing campaign management. Its focus on intelligent automation and detailed metric tracking also distinguishes it as a versatile and powerful tool for optimizing results and maximizing audience engagement.

What is your favorite aspect of this product?

I'm delighted with Mailchimp. What I like the most is how easy it is to create personalized emails and how quickly I can send informative content to my subscribers. Its intuitive interface and efficient customization tools have significantly streamlined my email marketing processes. An essential tool for any effective marketing strategy!

What do you dislike most about this product?

Mailchimp is a tool that has no downsides in my experience. It has become an essential cornerstone in my daily work. The user-friendliness, the multiple features, and its reliability make it my preferred choice for all my email marketing needs. I highly recommend Mailchimp to anyone looking for a comprehensive and effective solution for their marketing strategies.

What recommendations would you give to someone considering this product?

I highly recommend Mailchimp for its user-friendly interface and cost-effective approach to creating email templates. It is an ideal solution for those who want to stay in touch with their subscribers without breaking the bank. With Mailchimp, I have found a quick and effective way to maintain constant and meaningful communication with my audience.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Mailchimp Comparisons