Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.8 /10

522 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Enables Productivity

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

Auto-Responders

A/B Testing

SPAM Compliance

Segmentation

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

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Mailchimp Reviews

Kyra D.

Role: Industry Specific Role
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

Great features but could be more intuitive

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimp offers a generous free plan if you don't need much customization. Their survey, landing page, and marketing tools are great for small businesses and those who may not have easy access to creating these types of features independently.

What is your favorite aspect of this product?

I appreciate the ease of newsletter creation and tracking of various analytics for each mailing. This ease comes after using it for some time, however. Once you conquer the learning curve, the features are wonderful. Surveys, analytics, and email journeys/welcome series are some of my favorite features that I look forward to digging more deeply into in the coming month. They have all given me tools to connect with and understand my audiences and users in a more data-driven manner. The tools give me the ability to make choices based on data.

What do you dislike most about this product?

My biggest complaint is the lack of ease with implementing custom designs. Further, though I use this tool regularly and am not switching any time soon, it's not always as intuitive as it could be. Especially when major updates and changes are made, it's tough to figure out where and how to access certain tools and features. A call with tech on upgrade was extremely helpful in this area but it would be great if these wonderful features were easier to find.

What recommendations would you give to someone considering this product?

Mailchimp is absolutely one of the easiest to use and best newsletter campaign tools on the market and it plays nice with most other tools you may be using. That being said, you will need to upgrade considerably to be able to use many of the customization tools. Also, be ready to dig in and LEARN the features and tools - they are not always intuitive or easy to find. The cost is competitive for what you get.

Pros

Reliable
Performance Enhancing
Enables Productivity
Includes Product Enhancements

Michael F.

Role: Sales Marketing
Industry: Utilities
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Nice tool but the alternatives are better

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

It is not as usable as alternative products like the Salesforce solutions.

What is your favorite aspect of this product?

It has a great reporting feature.

What do you dislike most about this product?

It is not easy to use.

What recommendations would you give to someone considering this product?

Only use it if you have a high skilled marketing team with tech background if not you risk making errors.

Pros

Efficient Service
Respectful

Jason G.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

its a Fantastic website to use have been using it

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

its cost effective at times and has ton of features . Mainly it manages a large amount of data and sends emails immediately

What is your favorite aspect of this product?

A/B testing in emails as we can test it and have a good funnel

What do you dislike most about this product?

Cost can be reduced

What recommendations would you give to someone considering this product?

Consider start to use mailchimp when you have minimum 5000 mails to be cost effective

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Kyra D.

Great features but could be more intuitive

Likeliness to Recommend

Pros

Michael F.

Nice tool but the alternatives are better

Likeliness to Recommend

Pros

Jason G.

its a Fantastic website to use have been using it

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

Auto-Responders

A/B Testing

SPAM Compliance

Segmentation

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support