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Intuit

Mailchimp

8.7 /10
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In Partnership With SelectHub

Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

84

Mobile Optimized

83

Segmentation

83

A/B Testing

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Amy M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2020

Makes it easy to send basic auto emails

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

I think there are a lot of newer products out on the marketing that have lots of bells and whistles - but we don't need the bells and whistles. We needed something that wouldn't require a dedicated marketing person to manage, and Mailchimp gives us the basics that we need and makes it easy to set up new flows, campaigns, and templates.

What is your favorite aspect of this product?

I think it is by far the easiest product in terms of creating professional looking emails from templates. I'm not a graphic designer but I "know what I like when I see it" and it's easy for me to add sections, change styles and formats.

What do you dislike most about this product?

I don't really have any issues with it. I've used it for years and haven't had any issues. Also, their live chat support is very helpful - so if I run into a question, I can get it answered on the spot.

What recommendations would you give to someone considering this product?

If you need a simple, cost-effective program to send auto and newsletter emails, Mailchimp is an oldie but goodie. Probably one of the best WYSIWYG builders for nice-looking professional emails.

Pros

  • Reliable
  • Caring
  • Respectful
  • Helps Innovate
  • Role: C-Level
  • Industry: Apparel
  • Involvement: Vendor Management and Renewal
Validated Review
Anonymous Reviewer

Submitted Aug 2020

it is an amazing service

Likeliness to Recommend

8 /10

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Client Friendly Policies

Andrés Julián G.

  • Role: C-Level
  • Industry: Education
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2020

Easy to use, great price, but way too basic

Likeliness to Recommend

5 /10

What differentiates Mailchimp from other similar products?

It used to be one of the best solutions, plus with a great free tier, it was a no-brainer. It's easy to use, and the learning curve is minimum. However, they lack innovation and currently they are way behind most other vendors.

What is your favorite aspect of this product?

That the free tier was very generous and easy to use (no credit card to start)

What do you dislike most about this product?

That the have lost their compass and lack innovation.

What recommendations would you give to someone considering this product?

If you're starting a business or a small mailing list, it might work wonders for you. However, they lack most of the modern features other vendors have and you will probably have to look somewhere else in the not so distant future, if your list or business grows.

Pros

  • Respectful
  • Helps Innovate
  • Continually Improving Product
  • Fair

Cons

  • Commodity Features

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