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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Preet C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Perfect E-mail Marketing Automation Platform

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

The following features that differentiate MailChimp from other similar products are: 1) Amazing easy to use interface. 2) E-mail deliverability is very good and effective.

What is your favorite aspect of this product?

The following factors I like most in MailChimp are: 1) Templet editor of MailChimp is very good and intuitive. 2) It has great analytics to analyze your all campaign and according to that, you can do A/B test campaigns. 3) Setup email automation campaign based on birthday.

What do you dislike most about this product?

The two things I don't like about MailChimp are: 1) It is a little bit costly. 2) Very few pre-made temples inside it.

What recommendations would you give to someone considering this product?

I would recommend this platform especially for those who are in the Digital Marketing Industry, because It will help you to collect leads, to making automation of e-mails and many more features which help you to retain your customers easily. That is true that it is a little bit costly but at this cost, you will get many features so according to me you should use it for automation of your business.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Amelie C.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Mailchimp automates email marketing.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

I can maintain better communication with clients without being invasive or spam, keeping marketing on the sidelines and functional without any problem. The content can be more customizable according to the type of client or group of contacts within a list. It has more features than the typical email marketing newsletter. I can cover more clients and I can have leads with Mailchimp.

What is your favorite aspect of this product?

Mailchimp is a good platform that perfectly encourages email marketing that allows continuous growth within the company, with the help of this platform I can create more professional newsletters and also do a / b tests for correct operation. It has analysis functions to be able to know the scope of the emails and if the content sent is being effective. I can manage customer contacts to specify what I am going to send according to the type of customer thanks to the fact that we are based on their criteria.

What do you dislike most about this product?

To personalize or design a template it can be a tedious work, since in cases the images that are uploaded can be put on or moved, making it very out of sync with the text that is inside the template. Also for the creation or addition of a template this platform can be a bit slow, you should optimize it so you can not edit time to send the emails.

What recommendations would you give to someone considering this product?

There are many platforms for email marketing, so if you want to try Mailchimp I recommend using the free trial to know the potential of the reach that you can have if you use this platform, the best of all is that it is very customizable and the marketing is done within Mailchimp is effective.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Devdan A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Optimization for all types of campaigns.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

MailChimp makes its difference by being a platform with a rapid creation and management of advertising campaigns, I consider that the creation, editing and delivery of all types of advertising campaigns is faster than other platforms. Since we started creating campaigns on this platform, we have completed them in a very short time, since it is enough to insert and modify the information with a few clicks and it can immediately be sent to the contacts. I thank MailChimp for having this quick campaign creation.

What is your favorite aspect of this product?

What attracts me the most about this platform is that it has a wide variety of templates, ready to be inserted in any advertising campaign that is being carried out. I consider that these templates give a great touch of creativity to my campaigns and allow us to place a more optimized design, a design that adds more organization to the information that is inserted and to the images placed.

What do you dislike most about this product?

My negative review goes directly to the forwarding service to "Outlook" emails. Sending advertising campaigns is totally good to other recipients who use another email manager, but when the campaigns are sent to "outlook" emails, these emails take a long time for the person to receive them, taking up to more than 2 hours in which the mail can be received.

What recommendations would you give to someone considering this product?

Marketing, because this platform will greatly optimize the productivity of the advertising campaigns area and will ensure that the client obtains more detailed campaigns with more relevant information about the services of the same. In addition, MailChimp is a very easy-to-use platform, so creating, editing and managing campaigns will be completely simple.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

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