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Intuit

Mailchimp

8.7 /10
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In Partnership With SelectHub

Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

84

Mobile Optimized

83

Segmentation

83

A/B Testing

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

  • Role: Industry Specific Role
  • Industry: Not for Profit
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Nov 2020

A bit outdated but very functional.

Likeliness to Recommend

7 /10

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Cons

  • Inhibits Innovation

Carmen R.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2020

Campaign management stability

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

MailChimp offers more features and it was undoubtedly one of the first options to consider since it had good security, it is customizable, and it has a very short learning curve that allows the user to automate the email process.

What is your favorite aspect of this product?

The best thing about this platform is that it can not only be seen with a marketing vision but also with an inventory system, an email manager in which a client is notified of something like a registration and other things. MailChimp allows the user different types of use depending on what output or circumstance is required, allowing this to have the freedom to provide the customer with better service and notify him of many things such as newsletters, offers, etc. MailChimp also allows to obtain a script which can be placed on the preferred website so that users can have a form to fill in their data. It has several templates which you can create informative announcements, forms, presentations, carry out any type of Email Marketing in order to grow the company and generate potential customers.

What do you dislike most about this product?

It has very few templates which limits inspiration a bit, however it allows you to customize to taste allowing you to have a large space to put your imagination to work. Otherwise I do not have any other problem with this platform.

What recommendations would you give to someone considering this product?

I have used MailChimp for several years and I have noticed a great improvement with customer acquisition and also that current customers have felt satisfied to be able to receive emails in a professional way and not have an email disaster in their inbox. Considering other alternatives, its learning curve is very short so it does not require a great experience to manage within this platform.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Ibrahim S.

  • Role: Sales Marketing
  • Industry: Machinery
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2020

E-MARKETING

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

detailed delivery reports, abilty to track texts, live charting tool, attracting templates, amazing automated responces.

What is your favorite aspect of this product?

the fact that email marketing is the modern nature, MailChimp allows us to trace all our markets, enables us to work on our consumers feedback almost immediately, information sharing expecially on our new products is ideal, delivery reports enhances our customer trust, low cost of advertisement.

What do you dislike most about this product?

i would say MailChimp is quite expensive in comparison to its competitors.

What recommendations would you give to someone considering this product?

MailChimp is the right fit to our modern businesses.

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Efficient Service

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