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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Katie S.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Great software - extremely easy to use!

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

Simplicity and price

What is your favorite aspect of this product?

Incredibly simple to use!

What do you dislike most about this product?

Lack of features and creativity - often limited by blocks

What recommendations would you give to someone considering this product?

Depending on the amount of contacts in your database you will assess the monthly cost of the plan

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Martha S.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Excellent creativity in every advertising campaign

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

MailChimp offers an excellent guarantee when it comes to creating, designing and sending all kinds of advertising campaigns, its ability to create campaigns is fantastic, since it is simple and fast. One of the things that highlight the difference of MailChimp compared to other platforms is that MailChimp creates automatic analysis and reports of the productivity that has been obtained with the sending of all advertising campaigns to potential customers, this facilitates the analysis general results of all the performance obtained, it is easier to obtain and in less time.

What is your favorite aspect of this product?

One of the things that I liked the most about MailChimp is that it has an attractive system for creating advertising campaigns, and with an impressive design. MailChimp provides me with a simple creation, where you only have to insert the text that you want to place in the campaign, and insert the images, with this simple process you will quickly have a campaign ready in less than 10 minutes. In addition, the MailChimp panel provides me with excellent pre-designed templates that help me to give a more innovative design to my advertising campaigns, a neater design for all the information.

What do you dislike most about this product?

One of the things I really didn't like about MailChimp is the campaign delivery and auto-responder system that exists for recipients with an "Outlook" inbox. Since using MailChimp, my clients have complained that ad campaigns take a long time to be received, sometimes it takes an entire day for them to be received in their inbox, and the autoresponder system also takes longer to send them. Automatic emails to clients with Outlook inbox. I would like there to be more optimization on this functionality.

What recommendations would you give to someone considering this product?

My recommendation considering MailChimp is that this platform would be a fantastic implementation for any company, its ability to create, edit and send advertising campaigns to clients is fantastic, it has a much superior creation than other Email Marketing platforms. In addition, I consider that MailChimp has a system that works perfectly in real time, which helps to instantly visualize the progress of each campaign and the effectiveness that it is having on potential customers. MailChimp is great for driving business advertising, I highly recommend it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Marilla R.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Perfect way to monitor campaigns.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

For us, it is completely important to maintain a favorable quality for the advertising campaigns that we design for all our clients, therefore, establishing a creation of campaigns with excellent design is essential for us. MailChimp differs from other platforms, because it offers us much more variety of templates for each campaign, which makes it easier for us to create, edit and manage all campaigns. MailChimp has been the platform that has provided us with the best design for our campaigns.

What is your favorite aspect of this product?

One of the favorite aspects that have stood out the most during my experience with MailChimp, is that this platform offers me a perfect monitoring of all the advertising campaigns that I have active, in this way I can establish a consecutive display of all the progress that I obtain in each one of them, and realize the positive or negative impact it is having on customers. In addition, MailChimp allows me to see progress graphs of the campaigns in a general time, and thus be able to visualize the growth of marketing traffic.

What do you dislike most about this product?

At present, I consider not having had any bad experiences with MailChimp, because the platform has performed excellently, it has allowed us to consecutively create and monitor our advertising campaigns and it has also helped us to offer a better Marketing system to our clients, with a good auto-response system and great accessibility to all our campaigns. I hope I can continue enjoying this pleasant experience without errors in its operation.

What recommendations would you give to someone considering this product?

One of the main reasons why I would recommend MailChimp to any Marketing Zone of a company is because this platform allows a unique operation, which helps campaigns to have an innovative design, a design that no other platform provides, in addition , allows real-time monitoring, which helps to be aware of advertising traffic. MailChimp is quite complete, all its functions help to create a good Marketing environment without errors and also a perfect contact with potential customers. Without a doubt, it is a platform that is worth a lot.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

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