Mailchimp
8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Respectful
  • Reliable
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

85

Segmentation

83

Contact Database

83

Mobile Optimized

83

Auto-Responders

83

A/B Testing

83

SPAM Compliance

83

Surveys and Polling

83

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Carmen R.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2020

Campaign management stability

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

MailChimp offers more features and it was undoubtedly one of the first options to consider since it had good security, it is customizable, and it has a very short learning curve that allows the user to automate the email process.

What is your favorite aspect of this product?

The best thing about this platform is that it can not only be seen with a marketing vision but also with an inventory system, an email manager in which a client is notified of something like a registration and other things. MailChimp allows the user different types of use depending on what output or circumstance is required, allowing this to have the freedom to provide the customer with better service and notify him of many things such as newsletters, offers, etc. MailChimp also allows to obtain a script which can be placed on the preferred website so that users can have a form to fill in their data. It has several templates which you can create informative announcements, forms, presentations, carry out any type of Email Marketing in order to grow the company and generate potential customers.

What do you dislike most about this product?

It has very few templates which limits inspiration a bit, however it allows you to customize to taste allowing you to have a large space to put your imagination to work. Otherwise I do not have any other problem with this platform.

What recommendations would you give to someone considering this product?

I have used MailChimp for several years and I have noticed a great improvement with customer acquisition and also that current customers have felt satisfied to be able to receive emails in a professional way and not have an email disaster in their inbox. Considering other alternatives, its learning curve is very short so it does not require a great experience to manage within this platform.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Ibrahim S.

  • Role: Sales Marketing
  • Industry: Machinery
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2020

E-MARKETING

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

detailed delivery reports, abilty to track texts, live charting tool, attracting templates, amazing automated responces.

What is your favorite aspect of this product?

the fact that email marketing is the modern nature, MailChimp allows us to trace all our markets, enables us to work on our consumers feedback almost immediately, information sharing expecially on our new products is ideal, delivery reports enhances our customer trust, low cost of advertisement.

What do you dislike most about this product?

i would say MailChimp is quite expensive in comparison to its competitors.

What recommendations would you give to someone considering this product?

MailChimp is the right fit to our modern businesses.

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Efficient Service

Amy M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2020

Makes it easy to send basic auto emails

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

I think there are a lot of newer products out on the marketing that have lots of bells and whistles - but we don't need the bells and whistles. We needed something that wouldn't require a dedicated marketing person to manage, and Mailchimp gives us the basics that we need and makes it easy to set up new flows, campaigns, and templates.

What is your favorite aspect of this product?

I think it is by far the easiest product in terms of creating professional looking emails from templates. I'm not a graphic designer but I "know what I like when I see it" and it's easy for me to add sections, change styles and formats.

What do you dislike most about this product?

I don't really have any issues with it. I've used it for years and haven't had any issues. Also, their live chat support is very helpful - so if I run into a question, I can get it answered on the spot.

What recommendations would you give to someone considering this product?

If you need a simple, cost-effective program to send auto and newsletter emails, Mailchimp is an oldie but goodie. Probably one of the best WYSIWYG builders for nice-looking professional emails.

Pros

  • Reliable
  • Caring
  • Respectful
  • Helps Innovate

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