What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Social Media Monitoring category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Enables Productivity

Feature Ratings

Average 85

Dashboards and Reporting

86

Social Media Channel Integration Inbound

86

Visual Analytics

86

Publishing

85

Audience Segmentation

84

Collaboration

84

Sentiment Analysis

82

Influencer Identification

79

Competitor Tracking

78

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Breadth of Features

86

Quality of Features

85

Business Value Created

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Usability and Intuitiveness

83

Ease of IT Administration

83

Ease of Data Integration

83

Ease of Customization

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Aung Pyae O.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Reliable and useful tool for Inbound Marketing

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Easy to use and understand UI, reliable and useful features and it's Inbound Marketing Features differentiates HubSpot from other.

What is your favorite aspect of this product?

Reports dashboard and CRM

What do you dislike most about this product?

Nothing so far

What recommendations would you give to someone considering this product?

If you're looking for Inbound Marketing Tool, HubSpot is the best you can search out there.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Fedor L.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

HubSpot: A Way to Boost Marketing Impact

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Our CRM is equipped with conditional logic workflows in HubSpot that instantly notify me to review promising demo requests made by sales representatives, allowing for fast follow-up scheduling while the leads are still interested. We also have workflows in place to trigger targeted discount promotions for inactive email subscribers who have not engaged recently.

What is your favorite aspect of this product?

I can automate the monitoring of data inputs and initiate critical follow-ups using these rules and templates. Optimizing workflow performance based on KPIs such as customer retention and lifetime value is one of my strengths.

What do you dislike most about this product?

To build workflows, familiarity with HubSpot's interface is necessary. However, the ability to transform manual processes into automated, scalable plays that engage customers and prospects at the right times provides incredible leverage.

What recommendations would you give to someone considering this product?

It is highly recommended that any marketing team struggling with follow-up consistency and repetitive tasks and needing more capacity to drive high-impact initiatives explore HubSpot workflow automation. Structured lead engagement and email sequencing workflows provide significant value on their own. This allows marketers to focus on higher ROI activities.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Bimala S.

  • Role: Sales Marketing
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Metallic Marketing Magic.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot's Smart Content feature enables us to tailor website content, emails, and other marketing materials based on the user's behavior and preferences.

What is your favorite aspect of this product?

The platform's robust analytics and reporting tools provide real-time insights into the performance of our campaigns. This data-driven approach enables us to make informed decisions, optimize strategies, and demonstrate the impact of our marketing efforts.

What do you dislike most about this product?

I have not encountered anything I dislike

What recommendations would you give to someone considering this product?

As our marketing needs evolve, the platform has the flexibility to accommodate increased demands without the need for a complete overhaul of our marketing infrastructure.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Unique Features

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