What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Social Media Monitoring category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Enables Productivity

Feature Ratings

Average 85

Dashboards and Reporting

86

Social Media Channel Integration Inbound

86

Visual Analytics

86

Publishing

85

Audience Segmentation

84

Collaboration

84

Sentiment Analysis

82

Influencer Identification

79

Competitor Tracking

78

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Breadth of Features

86

Quality of Features

85

Business Value Created

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Usability and Intuitiveness

83

Ease of IT Administration

83

Ease of Data Integration

83

Ease of Customization

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Toni W.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Forever improving to meet todays marketer & sales

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The ease of implementation, operation, and execution on the HubSpot platform are second to none. This essential tool is for today's and future sales and marketers, aligning both departments together seamlessly and effortlessly.

What is your favorite aspect of this product?

Free tools is a big element for marketers for sourcing inspirations and enables marketers to visit Hubspot as a main place for marketing tips and tools!

What do you dislike most about this product?

I would like to see free trials for basic users so they can experience what and how the extra features can benefit them.

What recommendations would you give to someone considering this product?

I would highly recommend Hubspot for sales and marketers because they have the necessary features, tools and tips that you would want all in one place - needless to say, a brand that you can trust!

Pros

  • Saves Time
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Luna K.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

User-friendly, well-organized, and helpful.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot Marketing Hub is useful. Our business is managed from a single interface. We used it to send emails, create landing pages, and conduct marketing. Reporting's ability to create detailed funnels, sales analytics, and performance benchmarks helps teams make good decisions. In general, it's a delightful experience. Everything is so straightforward, which I appreciate. So many things have made it unique, and I hope that more options will be available in the future.

What is your favorite aspect of this product?

Hubspot Marketing Hub is a very user-friendly and approachable platform. Visualizing our metrics across all digital touchpoints has helped us. It's great that it integrates with the rest of my tech stack, making for a more seamless experience. Excellent work has been done on the automation and creation of lists that are based on activities and user profiles. And it's easier to manage a team when there are groups. Its ability to create folders is beneficial in keeping things organized.

What do you dislike most about this product?

In some ways, I find the report hard to understand. Data slicing is limited. Inboxes and blogs are selective. A basic understanding of HTML will allow us to correct any formatting or style issues. I want more detailed tutorials on this platform.

What recommendations would you give to someone considering this product?

Hubspot Marketing Hub is a superb platform that enables our business to streamline marketing operations, and it offers the capability to businesses. Because it produces and it is well-suited for us. So far, we've learned a lot and improved our performance through Hubspot. I would highly recommend it, particularly to SMBs.

Pros

  • Saves Time
  • Acts with Integrity
  • Helps Innovate
  • Continually Improving Product

Paul W.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

"Marketing Automation All-In-One"

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub differs from other programs in that it has many interesting and much-needed features.

What is your favorite aspect of this product?

Because I use Hubspot Marketing Hub, I can do the vast majority of my professional responsibilities from a single place, which is quite handy. I seldom need to leave Hubspot in order to get my work done, whether it's generating reports and analytics, sending out marketing emails, or setting up automated procedures.

What do you dislike most about this product?

I think it would be helpful if Hubspot gave team members the ability to approve and comment on elements such as scheduling social media. Loomly had to be purchased since Hubspot does not already provide that capability, and it was essential to have it.

What recommendations would you give to someone considering this product?

If you use HubSpot, you will have a much more pleasurable experience overall.

Pros

  • Efficient Service
  • Effective Service
  • Inspires Innovation
  • Saves Time

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