What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Social Media Monitoring category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Enables Productivity

Feature Ratings

Average 85

Dashboards and Reporting

86

Social Media Channel Integration Inbound

86

Visual Analytics

86

Publishing

85

Audience Segmentation

84

Collaboration

84

Sentiment Analysis

82

Influencer Identification

79

Competitor Tracking

78

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Breadth of Features

86

Quality of Features

85

Business Value Created

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Usability and Intuitiveness

83

Ease of IT Administration

83

Ease of Data Integration

83

Ease of Customization

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Brian P.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

"Easy to Use Platform for Marketers "

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's different from other programs in that it's really simple to use, and it's also cheap.

What is your favorite aspect of this product?

When it comes to social media, email marketing, and contact/list management, Hubspot shines. The data, audience segmentation, and work processes are what impress me the most.

What do you dislike most about this product?

A lot of the landing pages stink. Flexibility in design is required. My main issue with Hubspot social is that I can't tag individuals or businesses on LinkedIn.

What recommendations would you give to someone considering this product?

I think the application is worth trying out because of how well it handles content analytics and scheduling. It's an indispensable tool that I rely on often for my job.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

Eva J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Everything you need for your Marketing department.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

In terms of feature offerings and capabilities, the HubSpot Marketing Hub is pretty solid. Give new team members access to great online training and support tools. It allows our staff to do everything at once, like blogging, creating landing sites, using social media, and tracking campaigns. Since the app's user interface is clear and easy to understand, I can often find solutions on my own.

What is your favorite aspect of this product?

I like HubSpot Marketing Hub because it gives us sales automation, email, and custom email sequences. Customer relationship management. Lead and contact management. Follow-up of activities/Management of stages of agreements. Keeps members more engaged.

What do you dislike most about this product?

Templates are difficult to modify and reports are limited. Landing pages are limited in terms of design.

What recommendations would you give to someone considering this product?

I recommend HubSpot Marketing Hub because it has a wide variety of capabilities, which extend far beyond a common email marketing platform. It's a great tool to keep track of all the activities of our teams when it comes to creating and implementing marketing verticals for inbound and outbound leads. The best is very easy to use.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Huimin T.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

To make an automatic series of emails.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

You can create pop-up forms for special offers and collect additional registration information using the lead flow capability. To create an automated email sequence, you can select from a wide range of triggers. It allows you to view all contact interaction details in one location, with the ability to project similar customer data to a CRM solution. Numerous criteria, including geographic location, registration date, last activity date, and customer lifecycle stage, can be used to filter contacts.

What is your favorite aspect of this product?

I like HubSpot Marketing Hub because it allows me to track the success of each of our activities in detail. To make them more consistent with your brand, you can modify and add new content blocks. Using the email editor, I can modify the layout of each one and add various content blocks, graphics, buttons, and social sharing options. Along with your name, address and other identifying information, you can include business details such as your company name and industry in the email.

What do you dislike most about this product?

Although the procedure can be streamlined, the templates are not easy to change. There may still be room for improvement in email reporting. Unlike a solo email, the learning curve is naturally steeper, there are more features and things to learn about marketing strategy.

What recommendations would you give to someone considering this product?

I highly recommend for your business email marketing; HubSpot Marketing Hub offers comprehensive performance data. You can compare the effectiveness of your email efforts to your other marketing initiatives on platforms like social media and compensated display ads.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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