What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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Since last award
99 Plan to Renew
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Since last award
85 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Visual Analytics
Social Media Channel Integration Inbound
Publishing
Dashboards and Reporting
Audience Segmentation
Sentiment Analysis
Collaboration
Influencer Identification
Competitor Tracking
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Vendor Support
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Marketing Platforms - Enterprise
Score 9.1
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Website Analytics
Score 9.0
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Email Marketing
Score 8.9
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A/B Testing
Score 8.6
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HubSpot Marketing Hub Reviews
Jisa J.
- Role: Public Sector
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Feb 2023
Easily schedule social media posts tool
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
By utilizing HubSpot, we can get started with a free product that has a tone of features that will help small businesses get off the ground and be able to give them the tools they require. Managing contacts is now simple, thanks to HubSpot's complete contact management solution—many insights in the HubSpot analytics suite aid in understanding how users interact across various channels.
What is your favorite aspect of this product?
By utilizing HubSpot, we can get started with a free product that has a tone of features that will help small businesses get off the ground and be able to give them the tools they require. Thanks to HubSpot's complete contact management solution, managing contacts is simple. Many reports in the HubSpot analytics suite can be used to understand better how users connect across various channels.
What do you dislike most about this product?
The connection between SalesForce and the application is broken. The importance of this strategy cannot be overstated because it would be excellent to have access to clients and prospects without going through SalesForce since everything should be handled through HubSpot. No granular access controls exist, and the level of strictness is extremely high.
What recommendations would you give to someone considering this product?
Undoubtedly, marketing experts in both this industry and those that deal with commerce use this instrument the most frequently. Your database can be used to store data, and it includes a variety of capabilities that make it possible to adjust it successfully to business requirements. Please get in touch with the team if you run across any issues.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Branda H.
- Role: Public Sector
- Industry: Transportation
- Involvement: End User of Application
Submitted Feb 2023
An all-in-one marketing solution
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The best tool for organizing and carrying out your marketing campaigns. -Provides fantastic platform integration. It provides excellent UX/UI, and Hubspot Academy has free training. -Easy lead management and audience segmentation -Easy marketing automation workflows, landing pages, and email design - Those who aren't experts will find HubSpot incredibly user-friendly.
What is your favorite aspect of this product?
Dealing with the HubSpot support staff was always a delight because they were there to address our questions. We valued their help to our company, which gave us the confidence to keep working with them. Due to HubSpot's assistance in getting the site up quickly, which Google requires of places, our site traffic rose. Additionally, Marketing Hub allowed our staff to rapidly and easily create forms that allowed our salespeople to contact clients by phone or email.
What do you dislike most about this product?
It could be constrained when your business is complex, or you have a large sales team. We provide you with an easy CRM solution. For a product of this kind, just one business offers mail assistance, which is a terrible offering. It is the process of manually entering data and fixing errors that people make when doing so. Scores can be inconsistent, and scaling to meet more sophisticated feeding plans is difficult.
What recommendations would you give to someone considering this product?
The most important factor to keep in mind while talking about the platform is HubSpot's robust integration capabilities. Any of the well-known SaaS products on the market can probably be combined with HubSpot to produce a powerful marketing tool that is truly specific to your company. Creating a unique solution without writing a single line of code is comparable to creating a unique solution. They have access to a sizable knowledge base and first-rate technical support.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Eric P.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
We think it's a fantastic advertising tool.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot Marketing Hub, with its many useful features in an one location, is a good choice for companies of any size. The currently offered package provides excellent value for the money, but its set of included functions is very restricted. If your business expands and your marketing requirements become more complex, you may find that you need to switch to the premium plan. The professional package is a terrific way to take use of its smarts and automation features, which may help you save both time and money.
What is your favorite aspect of this product?
A small team may accomplish the task of a much bigger one by using the professional product, which is a wonderful deal considering all of the features it offers. Always learning from customers' feedback, product development never stops. We've always been included in beta tests for new features, and our feedback has always been used to make the product better practically immediately. I really like it a lot!
What do you dislike most about this product?
One major drawback is that the capabilities available in the package for smaller organizations are more restricted. As soon as you realize you need access to more complex capabilities, you will upgrade from the affordable but limited starting plan to the more comprehensive but pricey professional package. For startups without the capital to immediately purchase the professional package, this might come as a rude awakening.
What recommendations would you give to someone considering this product?
With so many options available on Hubspot's marketing platform, it might be challenging to make the most of the platform's many useful tools. Yet, in my opinion, you have nothing to lose by trying, especially because you may improve your business to its fullest potential at no additional cost. I think it would be a great assistance to small businesses if Hubspot included some of the premium capabilities in their free basic plan.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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