What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Social Media Monitoring category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Enables Productivity

Feature Ratings

Average 85

Dashboards and Reporting

86

Social Media Channel Integration Inbound

86

Visual Analytics

86

Publishing

85

Audience Segmentation

84

Collaboration

84

Sentiment Analysis

82

Influencer Identification

79

Competitor Tracking

78

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Breadth of Features

86

Quality of Features

85

Business Value Created

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Usability and Intuitiveness

83

Ease of IT Administration

83

Ease of Data Integration

83

Ease of Customization

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Mugdha S.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2024

Best application

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is best application for email campaigns as we can send to large number of users.Also, we can use drag and drop features to create emails

What is your favorite aspect of this product?

I liked the customisation available for creating emails campaigns and is easily integrated with various tools.

What do you dislike most about this product?

Proper trainings sessions should be established.

What recommendations would you give to someone considering this product?

Best application for email campaigns

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Ashwin K.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2024

One stop marketing automation solution for All

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The amazing feature about HubSpot is the way it helps to understand and nurture the prospects. The prospect's complete journey can be easily identified, and further action can be taken care with utmost case. This tool helped us to generate more qualified leads within 2 months we started using this for marketing. Another best feature of HubSpot is it's landing pages and forms which helped us to track and capture user information efficiently.

What is your favorite aspect of this product?

The ease of implementation is so smooth that even the novice user can implement and use it without any hassle. The landing pages, email templates, forms are creatively designed and can be customized as per our requirements.

What do you dislike most about this product?

I have not found anything which makes me dislike this amazing marketing automation tool. HubSpot team keeps all the customers updated with their innovative feature updates and information through regular newsletter.

What recommendations would you give to someone considering this product?

Go for this advanced, superlative marketing automation solution for all your marketing needs. This tool will definitely help you in lead generation, email marketing, social media marketing, and much more.

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Client's Interest First

Scott W.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

The most professional marketing tool

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Overall, a powerful and user-friendly email advertising tool with a simpler email builder and a plethora of templates to get things started. As a matter of fact, HubSpot is the best in the market. Additionally, it helps us automate all of our marketing messages, add structures, and create presentation pages within the email advertising platform.

What is your favorite aspect of this product?

My favorite feature of the HubSpot Marketing Hub is how well it integrates with other platforms. It lets us combine all of our advertising avenues into one cohesive system. Email campaigns, social networking, search engine optimization, and content management are now much easier to handle thanks to this connection. Our decision-making process has been greatly enhanced by the comprehensive analysis tools and user-friendly interface, which have provided us with clear information to maximize our plans.

What do you dislike most about this product?

It is hard to think of any significant downsides to HubSpot Marketing Hub when you examine its capabilities. Maybe the amount of tools and functions it gives is a little of a struggle. There might be an initial learning curve for certain teams, particularly those unfamiliar with such an extensive platform. Nonetheless, this is more of a testament to the platform's strengths than a defect. The capabilities enable teams to successfully implement various marketing tactics once they are familiar with them. The vast instructional materials and top-notch customer service offered by HubSpot make mastering this platform a breeze.

What recommendations would you give to someone considering this product?

You should set aside sufficient time to use the tool, in my opinion. If you want it to be as strong and effective as any other program, you have to put in the time to study and comprehend it. Take use of the training materials, hire a consultant to assist with setup, and watch their regular webinars to learn all you need to know about HubSpot and inbound marketing in general.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

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