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Hotjar Logo
Hotjar

Hotjar

Composite Score
8.6 /10
CX Score
8.7 /10
Category
Hotjar
8.6 /10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


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Awards & Recognition

Hotjar won the following awards in the Website Analytics category

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Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

96 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

0% Negative
8% Neutral
92% Positive

Pros

  • Transparent
  • Performance Enhancing
  • Inspires Innovation
  • Helps Innovate

Feature Ratings

Average 89

Conversion Analysis

92

Data Visualization

91

Customer Journey Modelling

91

Social Media Analytics

90

Customer Value Analysis

88

Device and Browser Analytics

88

Search Engine Optimization

86

Audience Segmentation

84

Paid Search Integration

82

API Framework

82

Audience Demographics

82

Vendor Capability Ratings

Average 86

Quality of Features

90

Ease of IT Administration

89

Vendor Support

89

Business Value Created

87

Product Strategy and Rate of Improvement

87

Ease of Implementation

87

Usability and Intuitiveness

86

Availability and Quality of Training

86

Breadth of Features

86

Ease of Data Integration

85

Ease of Customization

82

Hotjar Reviews

Zach M.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Incredible product for the customer's web journey!

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

Hotjar is a game-changing tool for your kit, shining light on the funnel from first landing to final conversion. With the ability to set up multiple tracking parameters without knowing anything about coding or website construction makes it a breeze to show value to your c-suite or financial decision makers. Heat maps are immediately accessible to clients, and require little to no in-depth discussion to show their worth.

What is your favorite aspect of this product?

Without question, the heat maps. They make analysis presentations a breeze, as they're across the board understood as soon as you say "red is good."

What do you dislike most about this product?

The free features could use a touchup, and perhaps an expansion, with a corresponding rise in the entry-level price; the free version feels pretty limiting when so many more businesses and verticals could use the product to convince them to purchase.

What recommendations would you give to someone considering this product?

Implement Hotjar as part of your website analytics suite immediately! It not only supplements pixels and tagging from other platforms, but elevates them to a delightful level!

Pros

  • Reliable
  • Performance Enhancing
  • Unique Features
  • Appreciates Incumbent Status

Mark R.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Best website data collection system

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

Hotjar has powerful and flexible tools that can be easily monitored by any team member. It has unique features that enhance reliable data management.

What is your favorite aspect of this product?

It gives us reports on how customers are interacting with our websites. Data collected from various sources gives us intelligence information that enhances successful decision making. It secures our information from unauthorized access and away from cyberattacks.

What do you dislike most about this product?

I have enjoyed wonderful time while working with Hotjar. I have not experienced any poor functionalities.

What recommendations would you give to someone considering this product?

Designing new products that meet our customer needs has been great achievement enhanced by Hotjar. The performance of the entire software has been excellent and I commend to other industries.

Pros

  • Helps Innovate
  • Enables Productivity
  • Unique Features
  • Effective Service

sarah c.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Fantastic analytics platform

Likeliness to Recommend

8 /10

What differentiates Hotjar from other similar products?

Heat map tracking and conversions

What is your favorite aspect of this product?

Heat map tracking

What do you dislike most about this product?

Takes a bit to learn the platform

What recommendations would you give to someone considering this product?

Take your time in learning

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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