Hotjar Customer Reviews 2025 | SoftwareReviews

Hotjar

Composite Score

8.3 /10

CX Score

8.4 /10

40 Reviews Write a Review

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What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details

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Awards & Recognition

Hotjar won the following awards in the Website Analytics category

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8 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Champion

2024

5 Top Rated Capabilities

5 Top Rated Features

2024

2023 Data Quadrant Champion

2023

5 Top Rated Capabilities

5 Top Rated Features

2023

Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

93 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 94%
Negotiation and Contract:: 87%
Conflict Resolution:: 91%
Strategy & Innovation:: 90%
Service Experience:: 93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

0% Negative

7% Neutral

93% Positive

Pros

Performance Enhancing
Reliable
Enables Productivity
Unique Features

Feature Ratings

Average 88

Data Visualization

Customer Journey Modelling

Conversion Analysis

Social Media Analytics

Device and Browser Analytics

Search Engine Optimization

Customer Value Analysis

Audience Demographics

API Framework

Audience Segmentation

Paid Search Integration

Vendor Capability Ratings

Average 85

Quality of Features

Ease of IT Administration

Vendor Support

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Data Integration

Breadth of Features

Ease of Implementation

Ease of Customization

Also Featured in...

Voice of the Customer

Score 7.7

View Hotjar in this category (opens in a new tab)

Hotjar Reviews

Anna K.

Role: Information Technology
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Highly valuable insights, but expensive

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

It's industry leading reputation means it's a platform that team members often feel familiar with, which speeds onboarding and adoption.

What is your favorite aspect of this product?

Watching the recordings of users, and being able to tag and categorize. It's great to really see how users are interacting with your products, and test assumptions.

What do you dislike most about this product?

The onboarding for cheaper plans is very self-serve, and this can feel an obstacle for team members who haven't used before.

What recommendations would you give to someone considering this product?

The insights are great, but the product is expensive. Make sure there's a clear set of users inhouse who are regularly going to use the tool and pull out insights to act upon.

Pros

Performance Enhancing
Unique Features
Reliable
Enables Productivity

Chandan D.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2023

Comprehensive Website Analytics and Feedback tool

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

It offers comprehensive suite of tools that provide deep insights into the behavior and feedback of website visitors

What is your favorite aspect of this product?

All-in-one solution, User-friendly interface and Fast and reliable performance

What do you dislike most about this product?

It has Limited data storage and Limited integrations

What recommendations would you give to someone considering this product?

Please increase data storage limit, provide more customization options

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Mark R.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

Great features and easy to use, very useful tool

Likeliness to Recommend

8 /10

What differentiates Hotjar from other similar products?

It is quite unique from what I can see - very good at what it does. Good to see how people are using our webpages and small tweaks make a big difference some times.

What is your favorite aspect of this product?

Very clever and simple to get to grips with.

What do you dislike most about this product?

Nothing really, it works well for what I need

What recommendations would you give to someone considering this product?

Spend some time with it and dont give up too easily. It is an effective tool

Pros

Effective Service
Altruistic
Acts with Integrity
Continually Improving Product

Hotjar

What is Hotjar?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2023 Data Quadrant Champion

Hotjar Ratings

89 Likeliness to Recommend

1 Since last award

93 Plan to Renew

88 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Hotjar?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Device and Browser Analytics Capture and summarize device and browser information.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Voice of the Customer

Hotjar Reviews

Anna K.

Highly valuable insights, but expensive

Likeliness to Recommend

Pros

Chandan D.

Comprehensive Website Analytics and Feedback tool

Likeliness to Recommend

Pros

Mark R.

Great features and easy to use, very useful tool

Likeliness to Recommend

Pros

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Feature Ratings

Data Visualization

Customer Journey Modelling

Conversion Analysis

Social Media Analytics

Device and Browser Analytics

Search Engine Optimization

Customer Value Analysis

Audience Demographics

API Framework

Audience Segmentation

Paid Search Integration

Vendor Capability Ratings

Quality of Features

Ease of IT Administration

Vendor Support

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Data Integration

Breadth of Features

Ease of Implementation

Ease of Customization