HootSuite

Hootsuite Social Media Management SMB

Composite Score

8.5 /10

CX Score

8.5 /10

185 Reviews

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What is Hootsuite Social Media Management SMB?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

Company Details

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Awards & Recognition

Hootsuite Social Media Management SMB won the following awards in the Social Media Management - Midmarket category

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0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Hootsuite Social Media Management SMB Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite Social Media Management SMB.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

89 Plan to Renew

2
Since last award

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite Social Media Management SMB?

6% Negative

6% Neutral

88% Positive

Pros

Respectful
Saves Time
Performance Enhancing
Reliable

Feature Ratings

Average 82

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Campaign Execution

Dashboards and Visualization

Social Response Management

Social Post Archival

Social Media Channel Integration Outbound

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 79

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Quality of Features

Ease of Data Integration

Ease of IT Administration

Breadth of Features

Ease of Customization

Vendor Support

Availability and Quality of Training

Product Strategy and Rate of Improvement

Also Featured in...

Social Media Monitoring

Score 7.8

View Hootsuite Social Media Management SMB in this category (opens in a new tab)

Hootsuite Social Media Management SMB Reviews

Alexander C.

Role: Sales Marketing
Industry: Entertainment
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2020

Very limited features

Likeliness to Recommend

5 /10

What differentiates Hootsuite Social Media Management SMB from other similar products?

Free option, but otherwise nothing

What is your favorite aspect of this product?

Free option - also no requirement to have to deal with customer service to get any information

What do you dislike most about this product?

Lack of features

What recommendations would you give to someone considering this product?

Consider if this is the best fit for cost

Cons

Inhibits Innovation
Slower Product Innovation
Security Frustrates

Maikol T.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2020

Efficiency to manage a social network

Likeliness to Recommend

9 /10

What differentiates Hootsuite Social Media Management SMB from other similar products?

There are several companies or services that are similar to the one offered by Hootsuite but only that their quality is not the same, Hootsuite has a very stable and very efficient base or platform, since if you need to organize a certain task for a preferred social network you can do it and coordinate it with time and know that it will be published at the time scheduled according to our needs

What is your favorite aspect of this product?

My favorite aspect is the speed, the versatility of the service and its good support that are very attentive and very polite, you can ask a question whatever it is and they will respond as soon as possible, knowing this I know that the service is worth using it, it also a very attractive design and is very easy to use and learn to use it.

What do you dislike most about this product?

Like all paid service, it tends to limit the free version in several things, it is something that I dislike a bit but it is still a service that is above the other similar ones. I fully trust them in the same way. I know social media will be safe

What recommendations would you give to someone considering this product?

If you want to take a social network personally or professionally, you must use HootSuite, its system is very fast, stable and very trustworthy, which is the main thing to carry a responsibility of this nature, I highly recommend it since it is proven to be one of the best worldwide.

Pros

Continually Improving Product
Enables Productivity
Efficient Service
Inspires Innovation

Radcliffe B.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2020

HootSuite makes life easy and very organized

Likeliness to Recommend

10 /10

What differentiates Hootsuite Social Media Management SMB from other similar products?

Site that offer similar services, many of these are not very reliable or stable to trust our personal social networks or our clients. It is quite important to know the history of HootSuite to know that there is no risk of use and to be able to have the confidence we need to schedule publications, for days, weeks, or months.

What is your favorite aspect of this product?

As you can see, HootSuite has many positive things, including being able to start a session with about 6 different social networks, the platform is quite stable, and its technical support is very efficient and solves problems or doubts of its users quickly. The platform is very beautiful and has a design that is quite pleasing to the eye.

What do you dislike most about this product?

The annual plan seems a bit high to me. I would like it to be adjusted a little more and maybe that way they will receive more profits in the long run. Obviously this has nothing to do with the quality of the service since it is good among all that fits.

What recommendations would you give to someone considering this product?

To risk using another platform that you do not know, it is better that you play it safe and the quality that HootSuite has shown during these years in operation, you can also find many tutorials on the web, and answer any questions you may have, you can rely on HootSuite support .

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Trustworthy

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Hootsuite Social Media Management SMB

What is Hootsuite Social Media Management SMB?

Company Details

Need Assistance?

Awards & Recognition

Hootsuite Social Media Management SMB Ratings

84 Likeliness to Recommend

1 Since last award

89 Plan to Renew

2 Since last award

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love Hootsuite Social Media Management SMB?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Social Media Monitoring

Hootsuite Social Media Management SMB Reviews

Alexander C.

Very limited features

Likeliness to Recommend

Cons

Maikol T.

Efficiency to manage a social network

Likeliness to Recommend

Pros

Radcliffe B.

HootSuite makes life easy and very organized

Likeliness to Recommend

Pros

Most Popular Hootsuite Social Media Management SMB Comparisons

Publer

Zoho Social

Sprout Social Professional

Loomly

Act-On

eclincher

1
Since last award

2
Since last award

Feature Ratings

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Campaign Execution

Dashboards and Visualization

Social Response Management

Social Post Archival

Social Media Channel Integration Outbound

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Quality of Features

Ease of Data Integration

Ease of IT Administration

Breadth of Features

Ease of Customization

Vendor Support

Availability and Quality of Training

Product Strategy and Rate of Improvement