Social Media Management - Midmarket (SMM) Tools

Social Media Management - Midmarket

What is Social Media Management - Midmarket Tools?

Software for monitoring social media activity with the goal of gaining insight into user opinion and optimizing social media campaigns.

Common Features

  • Social Media Channel Integration Inbound
  • Social Media Channel Integration Outbound
  • Trend Analysis
  • Social Response Management
  • Sentiment Analysis
  • Social Moderation and Workflow Management
  • Campaign Execution
  • Dashboards and Visualization
  • Social Post Archival

Top Social Media Management - Midmarket (SMM) Tools

2024 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 10
Next Award: Jul 2025

Top Social Media Management - Midmarket Tools 2024

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

Filter by
Publer

Publer

Composite Score
9.2 /10
CX Score
9.3 /10

Publer is a social media management platform that allows you to collaborate, schedule, and analyze your posts on LinkedIn, Facebook, Instagram, TikTok, Twitter/X, Threads, Bluesky, Mastodon, Pinterest, Google Business Profiles, YouTube, WordPress, Telegram, and Mastodon from the same place.

Scorecard
Scorecard

Pros

  • Saves Time
  • Reliable
  • Respectful
  • Fair
Badge Winner
Badge Winner
Composite Score
9.0 /10
CX Score
9.2 /10

Zoho Social is a complete social media management tool for growing businesses & agencies. It helps you schedule posts, monitor mentions, create unlimited reports, and more. Schedule unlimited posts, monitor what matters, and create custom-reports to analyze your social media performance with Zoho Social.

Scorecard
Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Friendly Negotiation
Badge Winner
Badge Winner
Composite Score
8.7 /10
CX Score
8.9 /10

Sprout Social Professional all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization. People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.

Scorecard
Scorecard

Pros

  • Respectful
  • Performance Enhancing
  • Enables Productivity
  • Acts with Integrity
Badge Winner
Badge Winner
Composite Score
8.5 /10
CX Score
8.5 /10

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Scorecard
Scorecard

Pros

  • Respectful
  • Saves Time
  • Reliable
  • Performance Enhancing
Loomly

Loomly

Composite Score
7.8 /10
CX Score
7.9 /10

From SMEs to large corporations, agencies and non-profits, teams of all sizes need to embrace the processes, workflows and tools that foster Brand Success. Manage your entire publishing process effectively within Loomly: from inspiration and first mockups, to creation and approval, and finally publishing and evaluation.

Scorecard
Scorecard

Pros

  • Respectful
  • Efficient Service
  • Reliable
  • Effective Service
Act-On Software

Act-On

Composite Score
7.8 /10
CX Score
8.1 /10

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose. Act-On’s marketing automation is designed to increase customer engagement, convert more leads, and support you in delivering exceptional value at every stage of the customer journey.

Scorecard
Scorecard

Pros

  • Acts with Integrity
  • Effective Service
  • Respectful
  • Saves Time
MavSocial

MavSocial

Composite Score
7.7 /10
CX Score
7.8 /10

MavSocial is a simple and affordable social media management platform used by thousands of marketers, businesses, and agencies to streamline their social media activities. The platform enables marketers to curate and store content, schedule and automate posts, engage with audiences, listen to industry trends, monitor analytics, build reports and collaborate with team members. MavSocial currently supports Facebook, Instagram, Twitter, YouTube, LinkedIn, Tumblr and WeChat.

Scorecard
Scorecard

Pros

  • Generous Negotitation
  • Reliable
  • Performance Enhancing
  • Enables Productivity
Badge Winner
Badge Winner
eClincher Inc.

eclincher

Composite Score
7.5 /10
CX Score
7.6 /10

eClincher is an all-in-one AI-powered comprehensive digital marketing platform, transforming how you handle Social Media Management, Brand Monitoring & Social Listening, Local Listings Management, and Local SEO Automation. eClincher offers complete management of social media presence including publishing, smart inbox, engagement, monitoring, suggested content and analytics across multiple channels. It is simple, effective and a massive time saver. Top ranked by users.

Scorecard
Scorecard

Pros

  • Unique Features
  • Respectful
  • Includes Product Enhancements
  • Security Protects
Badge Winner
HeyOrca

HeyOrca

Composite Score
7.5 /10
CX Score
7.6 /10

HeyOrca is an online social media planner built for marketing agencies. Cut delays in client approvals and eliminate redundant tasks.

Scorecard
Scorecard

Pros

  • Trustworthy
  • Saves Time
  • Client Friendly Policies
  • Respectful
Composite Score
7.4 /10
CX Score
7.3 /10

Deploying localized content that resonates with your target audience across 100s or 1000s of locations? Nearly impossible. Multi-location businesses are not only facing the unique challenge of managing their brand on endless social platforms and limitless local pages, but they also need to deliver engaging content that drives meaningful results, across all their locations. SOCi’s Content Management enables multi-location businesses to manage and deploy localized content at scale while maintaining brand consistency at both the enterprise and local levels.

Scorecard
Scorecard

Pros

  • Security Protects
  • Efficient Service
  • Caring
  • Saves Time