HootSuite

Hootsuite Social Media Management SMB

Composite Score

8.5 /10

CX Score

8.5 /10

185 Reviews

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What is Hootsuite Social Media Management SMB?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

Company Details

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Awards & Recognition

Hootsuite Social Media Management SMB won the following awards in the Social Media Management - Midmarket category

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0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Hootsuite Social Media Management SMB Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite Social Media Management SMB.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

89 Plan to Renew

2
Since last award

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite Social Media Management SMB?

6% Negative

6% Neutral

88% Positive

Pros

Respectful
Saves Time
Performance Enhancing
Reliable

Feature Ratings

Average 82

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Campaign Execution

Dashboards and Visualization

Social Response Management

Social Post Archival

Social Media Channel Integration Outbound

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 79

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Quality of Features

Ease of Data Integration

Ease of IT Administration

Breadth of Features

Ease of Customization

Vendor Support

Availability and Quality of Training

Product Strategy and Rate of Improvement

Also Featured in...

Social Media Monitoring

Score 7.8

View Hootsuite Social Media Management SMB in this category (opens in a new tab)

Hootsuite Social Media Management SMB Reviews

Beaton M.

Role: Sales Marketing
Industry: Communications
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2021

Easy Social Media Management

Likeliness to Recommend

7 /10

What differentiates Hootsuite Social Media Management SMB from other similar products?

Hootsuite offers a more diverse range of features compared to similar products

What is your favorite aspect of this product?

One can do almost long term scheduling of content across various social media platforms and sync with a content calender

What do you dislike most about this product?

It takes a bit of a learning curve to be able to efficiently manage the dashboard which is not quite intuitive one may end up missing on features which would have made their product usage smoother and easier

What recommendations would you give to someone considering this product?

take time ti understand the dashboard and be familiar with the social media platforms you wish to integrate into the dashboard

Pros

Helps Innovate
Saves Time
Reliable
Performance Enhancing

Cons

Vendor's Interest First
Less Generous
Under Delivered

Caroline F.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2021

Great way to schedule content on social media

Likeliness to Recommend

8 /10

What differentiates Hootsuite Social Media Management SMB from other similar products?

It is the best tool for social media marketers because they plan and publish a single post on so many different platforms individually, they also offer tons of free resources to help you get up to speed on the platform and social media management on Overall, it also provides me with advance plan posting and I can calculate scheduled posts in real time, it's easy to use and has almost all the basics you could need to get started scheduling and managing social media.

What is your favorite aspect of this product?

I really like the number of social media accounts you can post to at the same time, I also really like the way Hootsuite allows you to view a live stream of all your connected social media accounts, I like the feature more social media calendar, as it is easy to use and has allowed me to see how often we post, the dashboard view is still an effective way to visualize social media and to be able to follow trends and users in one place Provides an easy visual way to manage your accounts, this is one of the best services for automating social media posts.

What do you dislike most about this product?

I don't like that there is no calendar that really helps you see all your upcoming and past posts at a glance, I also don't like that when posting to multiple platforms, there can be considerable delays.

What recommendations would you give to someone considering this product?

It provides analysis on each of the chosen platforms, located in your control panel, to help you identify the best times to schedule each post to be sent, I believe that this is an excellent tool for managing social networks, highly recommended.

Pros

Helps Innovate
Enables Productivity
Efficient Service
Saves Time

Kristie D.

Role: Sales Marketing
Industry: Retail
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Mar 2021

Great for twitter! easy to use!

Likeliness to Recommend

8 /10

What differentiates Hootsuite Social Media Management SMB from other similar products?

I find this app hootsuite is best for twiiter

What is your favorite aspect of this product?

Easy to sechdule out tweets

What do you dislike most about this product?

sometimes can be hard to use videos don't compress well

What recommendations would you give to someone considering this product?

try free verison first

Pros

Performance Enhancing
Effective Service
Respectful
Includes Product Enhancements

Cons

Less Inspiring

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Hootsuite Social Media Management SMB

What is Hootsuite Social Media Management SMB?

Company Details

Need Assistance?

Awards & Recognition

Hootsuite Social Media Management SMB Ratings

84 Likeliness to Recommend

1 Since last award

89 Plan to Renew

2 Since last award

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love Hootsuite Social Media Management SMB?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Social Media Monitoring

Hootsuite Social Media Management SMB Reviews

Beaton M.

Easy Social Media Management

Likeliness to Recommend

Pros

Cons

Caroline F.

Great way to schedule content on social media

Likeliness to Recommend

Pros

Kristie D.

Great for twitter! easy to use!

Likeliness to Recommend

Pros

Cons

Most Popular Hootsuite Social Media Management SMB Comparisons

Publer

Zoho Social

Sprout Social Professional

Loomly

Act-On

eclincher

1
Since last award

2
Since last award

Feature Ratings

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Campaign Execution

Dashboards and Visualization

Social Response Management

Social Post Archival

Social Media Channel Integration Outbound

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Quality of Features

Ease of Data Integration

Ease of IT Administration

Breadth of Features

Ease of Customization

Vendor Support

Availability and Quality of Training

Product Strategy and Rate of Improvement