Hootsuite Social Media Management SMB Logo
Hootsuite Social Media Management SMB Logo
HootSuite

Hootsuite Social Media Management SMB

Composite Score
8.5 /10
CX Score
8.5 /10
Category
Hootsuite Social Media Management SMB
8.5 /10

What is Hootsuite Social Media Management SMB?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

Company Details


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Awards & Recognition

Hootsuite Social Media Management SMB won the following awards in the Social Media Management - Midmarket category

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Hootsuite Social Media Management SMB Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite Social Media Management SMB.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

89 Plan to Renew

2
Since last award

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite Social Media Management SMB?

6% Negative
6% Neutral
88% Positive

Pros

  • Respectful
  • Saves Time
  • Performance Enhancing
  • Reliable

Feature Ratings

Average 82

Social Moderation and Workflow Management

84

Social Media Channel Integration Inbound

84

Campaign Execution

83

Dashboards and Visualization

83

Social Response Management

82

Social Post Archival

82

Social Media Channel Integration Outbound

82

Trend Analysis

79

Sentiment Analysis

77

Vendor Capability Ratings

Average 79

Ease of Implementation

83

Business Value Created

81

Usability and Intuitiveness

81

Quality of Features

81

Ease of Data Integration

80

Ease of IT Administration

80

Breadth of Features

78

Ease of Customization

78

Vendor Support

76

Availability and Quality of Training

76

Product Strategy and Rate of Improvement

75

Hootsuite Social Media Management SMB Reviews

Nicolette R.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

"Nearly perfect programme, I recommend it."

Likeliness to Recommend

7 /10

What differentiates Hootsuite Social Media Management SMB from other similar products?

In contrast to similar programs, this one provides a fully-featured platform, and I have been pleased with the program's general functionality throughout its use.

What is your favorite aspect of this product?

More than about four or five channels can make social media management a nightmare for a business. You can't possibly manage dozens of customer accounts on a single computer if you run a large organization (logging in and out would take hours). With Hootsuite and similar platforms, users can manage all of their social media accounts from a one interface. With Hootsuite, you can easily monitor all of your social media accounts in one place, which reduces stress and improves communication.

What do you dislike most about this product?

Instagram's connection was previously unstable; however, that issue has recently been resolved. It takes some vigilance to keep everything in line with your accounts. The industry leader, Hootsuite, charges a premium price. However, for agencies managing 20 or more social media accounts, this is a worthwhile investment.

What recommendations would you give to someone considering this product?

HubSpot is fantastic at handling our many tasks, such as social media, advertisements, and email communications, therefore I feel confident recommending it. I really like how simple it is to make a landing page that links to a certain email and how we can follow the user's actions by adding code to our website (Registered Users).

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Inspires Innovation

Stacey P.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Top-tier application for integrating social media

Likeliness to Recommend

9 /10

What differentiates Hootsuite Social Media Management SMB from other similar products?

When it comes to managing many social media accounts, Hootsuite is a tried-and-true option. It's well-known for being user-friendly and offering integration with every major social media service. We like the built-in social listening feature that helps us monitor and analyze the needs of our customers as they evolve over time.

What is your favorite aspect of this product?

The convenience of being able to access all of your social network accounts from a single hub, as well as the features that come with doing so. In addition to the personalized reports and convenient scheduling, the insightful statistics are a huge help. Having better control over our schedules means we can put out superior content at optimal times. If we can increase our social media visibility and quality with Hootsuite, then it's well worth the price.

What do you dislike most about this product?

One of Hootsuite's drawbacks is that it doesn't come equipped with tools for making posts for social networking. In addition, I think the prices are a bit steep in comparison to the market. Additionally, the turnaround time is a little longer and the customer assistance isn't very helpful.

What recommendations would you give to someone considering this product?

In my function as a social media manager, being able to post to several networks from a single interface has been quite helpful. Absolutely incredible; I am blown away. Having the option to update several accounts at once is crucial for staying active on all the major social media platforms of today. This application programming interface (API) is fantastic.

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Saves Time

Nora K.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

"Good social networking integration tool."

Likeliness to Recommend

7 /10

What differentiates Hootsuite Social Media Management SMB from other similar products?

This program is distinct from others because its pricing and tiered structure no longer make sense, given that many of its rivals offer scheduling and publishing choices that are comparable to or even superior to those that it provides at a lower cost.

What is your favorite aspect of this product?

It's a godsend that we can schedule social media postings in advance and then forget about them. We used to (attempt to) regularly update our social media, but now we're completely overwhelmed. With Hootsuite, we can schedule our social media posts in advance and avoid the stress of coming up with material at the last minute.

What do you dislike most about this product?

Even though the analytics are incredible, we occasionally have trouble using them or locating the specific data we require.

What recommendations would you give to someone considering this product?

This tool comes highly recommended from me due to its reliability, power, and simple yet effective integration of several social networks.

Pros

  • Unique Features
  • Efficient Service
  • Effective Service
  • Saves Time

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