HootSuite

Hootsuite Social Media Management Enterprise

Composite Score

8.9 /10

CX Score

9.0 /10

172 Reviews

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What is Hootsuite Social Media Management Enterprise?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details

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Awards & Recognition

Hootsuite Social Media Management Enterprise won the following awards in the Social Media Management - Enterprise category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

9 Top Rated Capabilities

11 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Product Impact
Conflict Resolution

2024

7 Top Rated Capabilities

9 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Product Impact
Conflict Resolution

2023

Hootsuite Social Media Management Enterprise Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite Social Media Management Enterprise.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite Social Media Management Enterprise?

4% Negative

8% Neutral

88% Positive

Pros

Respectful
Efficient Service
Acts with Integrity
Enables Productivity

Feature Ratings

Average 86

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Social Media Channel Integration Outbound

Social Post Archival

Campaign Execution

Social Asset Management

Dashboards and Visualization

Social Response Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 85

Ease of Implementation

Business Value Created

Availability and Quality of Training

Ease of IT Administration

Usability and Intuitiveness

Quality of Features

Vendor Support

Ease of Customization

Ease of Data Integration

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Social Media Monitoring

Score 8.3

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Hootsuite Social Media Management Enterprise Reviews

Stephen H.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2021

super easy to use system

Likeliness to Recommend

5 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

front end provides amazing ease of use

What is your favorite aspect of this product?

front end planning

What do you dislike most about this product?

price is high for the lower end

What recommendations would you give to someone considering this product?

very easy to use and easy to integrate

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Paul H.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2021

Nice layout - easy to read

Likeliness to Recommend

9 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

The media library is very useful and saves so much time.

What is your favorite aspect of this product?

The media library is a real game changer.

What do you dislike most about this product?

When viewing multiple feeds the display can become a bit cluttered.

What recommendations would you give to someone considering this product?

Take the free trial first and view help videos as all the information is out there.

Pros

Reliable
Helps Innovate
Enables Productivity
Security Protects

Julia P.

Role: Sales Marketing
Industry: Retail
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Dec 2021

A bit expensive and not very intuitive - yet

Likeliness to Recommend

8 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

Pricing varies, some software centralise post scheduling, whilst hootsuite focuses timelines - this is particularly helpful when looking to cut down hours and streamlining marketing processes for smaller companies. As it's a bigger company it does have more features such as bigger analytics and more compatible third party apps.

What is your favorite aspect of this product?

It's been great being able to manage all my social media platforms in one place with ease. It has saved company time by scheduling posts in advance and planning my marketing ahead of schedule. Being able to view already posted content, scheduled content on the same platform is great and a helpful marketing tool.

What do you dislike most about this product?

High price and limited features, they are always looking to improve, no free plan option as of recent so no opportunity to trial this out (for new customers)

What recommendations would you give to someone considering this product?

Browse and compare features between various software before deciding if this is the right product

Pros

Efficient Service
Unique Features
Caring
Respectful

Cons

Slower Product Innovation
Less Productive

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Hootsuite Social Media Management Enterprise

What is Hootsuite Social Media Management Enterprise?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Hootsuite Social Media Management Enterprise Ratings

86 Likeliness to Recommend

92 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Hootsuite Social Media Management Enterprise?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Social Media Monitoring

Hootsuite Social Media Management Enterprise Reviews

Stephen H.

super easy to use system

Likeliness to Recommend

Pros

Paul H.

Nice layout - easy to read

Likeliness to Recommend

Pros

Julia P.

A bit expensive and not very intuitive - yet

Likeliness to Recommend

Pros

Cons

Most Popular Hootsuite Social Media Management Enterprise Comparisons

Buffer

HubSpot Marketing Hub (Social)

Sprout Social Enterprise

Meltwater

Sprinklr Social

Agorapulse

1
Since last award

Feature Ratings

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Social Media Channel Integration Outbound

Social Post Archival

Campaign Execution

Social Asset Management

Dashboards and Visualization

Social Response Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Availability and Quality of Training

Ease of IT Administration

Usability and Intuitiveness

Quality of Features

Vendor Support

Ease of Customization

Ease of Data Integration

Breadth of Features

Product Strategy and Rate of Improvement