Hootsuite Social Media Management Enterprise
What is Hootsuite Social Media Management Enterprise?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite Social Media Management Enterprise?
Pros
- Respectful
- Efficient Service
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Social Post Archival
Campaign Execution
Social Asset Management
Dashboards and Visualization
Social Response Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Vendor Support
Ease of Customization
Ease of Data Integration
Breadth of Features
Product Strategy and Rate of Improvement
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Hootsuite Social Media Management Enterprise Reviews
Haroer C.
- Role: Industry Specific Role
- Industry: Energy
- Involvement: End User of Application
Submitted Jun 2022
An Effective Management Tool
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
Hootsuite also shows the character limit for each social media, so it will alert us if we go over. Through content sharing and real-time communication, its collaborative features enable our marketing teams to quickly design campaigns and fill content gaps. By measuring the effectiveness across all our company brands, we can quickly provide personalized reports that demonstrate the impact on our business results.
What is your favorite aspect of this product?
With the help of Hootsuite, we can produce interactive and engaging content from a single user-friendly admin and distribute it to customers across several platforms. Like their reliable and user-friendly product, the support community is helpful. The scalability, agility, and customizing choices of this convinced me to switch. We can simply share customized reports across teams and use them to gain deep insights into performance thanks to its customization features.
What do you dislike most about this product?
I wish I could download draught posts to show clients, and receiving approval only lets you export to a CSV file, which is ineffective when clients need to see how their photographs and links will appear. I hope to see a comparable feature added to this application in the near future.
What recommendations would you give to someone considering this product?
The ability to collaborate in real-time with team members and assign permissions with my organization and with/for clients for seamless access and maximum monitoring are features I like about their user-friendly interface with powerful publishing tools. I also like the profound insights we can learn from their in-depth analysis.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Effective Service
Please tell us why you think this review should be flagged.
Garrett D.
- Role: Operations
- Industry: Construction
- Involvement: End User of Application
Submitted Jun 2022
Has a lot of features and is easy to use!
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
It allows you to directly see content from your audience and/or competitors when other platforms only focus on scheduling and publishing content.
What is your favorite aspect of this product?
To get an insight into trends and the ability to monitor accounts and hashtags in one place.
What do you dislike most about this product?
I haven't had great experience with support.
What recommendations would you give to someone considering this product?
It is great but be warned of delayed support.
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Saves Time
Please tell us why you think this review should be flagged.
Haroe F.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
A Multiple customer acquisition platform
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
The finest feature, in my opinion, is that it enables us to increase the effectiveness of our content and campaigns, measure and assess audience interaction on social media platforms, and completely grasp audience participation at every point of the customer journey. I stopped wasting time switching between applications because I can now plan, develop, and publish ads on Facebook, Instagram, and other social media sites right from the Hootsuite UI.
What is your favorite aspect of this product?
Hootsuite is a reliable, scalable tool that enables our business to manage numerous social media profiles from various departments and platforms. Hootsuite has tools for managing social media marketing campaigns and handling client interactions. This aids in all aspects of social media marketing, from lead generation to customer service, and enables us to study, publish, and assess social media to engage with customers in extraordinary ways.
What do you dislike most about this product?
We avoid tagging profiles on Facebook and Instagram since doing so prevents us from directly communicating with each potential customer. The mobile app is more user-friendly and appealing than the desktop version. So that we may work from any device, I hope they bring the same feature to the desktop version.
What recommendations would you give to someone considering this product?
For enhanced efficacy and better commercial results, I advise marketing teams and businesses to make use of it. Even less skilled marketers can use it to spend less time creating high-quality content and more time promoting innovation. Users can easily grow, filter, plan, and post content that engages all of their prospective audiences and draws in new customers from the single dashboard.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Unique Features
Please tell us why you think this review should be flagged.
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