What is Hootsuite Social Media Management Enterprise?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite Social Media Management Enterprise?
Pros
- Respectful
- Efficient Service
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Social Post Archival
Campaign Execution
Social Asset Management
Dashboards and Visualization
Social Response Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Vendor Support
Ease of Customization
Ease of Data Integration
Breadth of Features
Product Strategy and Rate of Improvement
Also Featured in...
Hootsuite Social Media Management Enterprise Reviews
Steve O.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Wow, I think I like it too much!
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
Hootsuite has helped me to efficiently and smoothly plan and publish content in different social networks, make a detailed follow up of what is published, get more followers because the account keeps actively posting and has facilitated the interaction with the followers of each of the accounts under management. I find it very convenient and advantageous to use this tool in my day to day life to manage multiple accounts of my own and of several clients without neglecting details and without incurring in setbacks in the publication of content.
What is your favorite aspect of this product?
I like Hootsuite because it helps me better manage posts intended for my social platforms and my clients' posts in one place. It's a great time saver and everything is kept up to date. I like how simple its user interface is and being able to see what has been posted and what is about to be posted when I want to. The scheduling of social media posts helps me work in a more organized and efficient way, it's what I find most appealing about using Hootsuite in my day to day life.
What do you dislike most about this product?
The free version has many limitations, it even has few platform connections, which forces users to purchase the paid version to acquire more and better features.
What recommendations would you give to someone considering this product?
Highly recommended for individual social media managers or groups with a not too exaggerated number of accounts due to the platform having some limitations and the more feature-loaded plans like Enterprise being much more expensive.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
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Horst M.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jul 2022
"A friendly tool for social media management."
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
It is easy to navigate through the platform. It has enabled us to schedule our content and share posts on different platforms in a very smart and organized way. Moreover, the customer service team is very rapid and quickly responds to any sort of query that we have. It helps us in the completion of our tasks without taking a lot of time. It has allowed us to pre-plan our campaigns and posts.
What is your favorite aspect of this product?
With Hootsuite Social, we have been able to pre-plan our campaigns and save valuable time. When we are dealing with multiple clients at the same time, Hootsuite social media management allows us to plan the tasks for each client and share the content across multiple platforms in a single go. We no more need to wander across each social media platform. It has also taken away our worries about keeping an eye on analytics. In short, we feel like this tool has empowered us with supernatural abilities.
What do you dislike most about this product?
One of the shortcomings that we have come across is that it does not allows us to schedule videos on Instagram in the form of reels. Also, sometimes it fails to integrate the ability to resize pictures across multiple platforms. This results in individual scheduling and resizing of the posts. Occasionally, we need to tag certain partners or specific employees but even in case they are linked with us, for example, if they are following us, we still cannot tag them. So, we need to post directly.
What recommendations would you give to someone considering this product?
In case you are looking for a good package to complete all your marketing needs, Hootsuite social media management is a good platform. It possesses a visually appealing and very decent layout. It will reduce your workload manifold. But I will suggest you take maximum benefit from their webinars and other educational offerings so that you can achieve maximum output from your membership.
Pros
- Effective Service
- Saves Time
- Fair
- Acts with Integrity
Please tell us why you think this review should be flagged.
Preetika T.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2022
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Includes Product Enhancements
- Appreciates Incumbent Status
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