What is Hootsuite Social Media Management Enterprise?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite Social Media Management Enterprise?
Pros
- Respectful
- Efficient Service
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Social Post Archival
Campaign Execution
Social Asset Management
Dashboards and Visualization
Social Response Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Vendor Support
Ease of Customization
Ease of Data Integration
Breadth of Features
Product Strategy and Rate of Improvement
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Hootsuite Social Media Management Enterprise Reviews
Steve K.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Sep 2022
"Excellent, Simple Social Media Scheduling Tool"
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
It's different from other programs because it's easy to use, has a lot of features, and has a trial version.
What is your favorite aspect of this product?
The flexibility to plan content distribution across various channels at a precise moment is what I like best about Hootsuite. Hootsuite's ability to highlight when you should publish on a given day to maximize your reach and interaction is another function I much appreciate. I really like how you can change the wording to meet the character and hashtag limits of each social networking platform. Finally, I appreciate the preview function, which shows how the content and language will appear on each social networking platform.
What do you dislike most about this product?
The one thing I don't like about Hootsuite is that you have to schedule stuff for Pinterest in a different section, which is a little difficult. Here, I'd rather upload content to Pinterest by hand.
What recommendations would you give to someone considering this product?
I recommend the program because compared to other tools, it's not too expensive. It's a good choice if you want to schedule simple posts on a tight budget.
Pros
- Continually Improving Product
- Trustworthy
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
Karley D.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Sep 2022
"Hootsuite is easy to use and very effective."
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
It's better to other applications since it makes integrating and managing columns simple while also being user-friendly, easy, and powerful.
What is your favorite aspect of this product?
It's amazing that you just need one hub to upload content across platforms and social media, and that you can track all of your performance data in one place. A simple, adaptable, and user-friendly platform for organizing and posting content across many social networks. Superior social media marketing management software is simple to send and set up, integrates with other applications and customer relationship management tools, and monitors engagement ratings across several platforms.
What do you dislike most about this product?
The layout of Hootsuite's menus and buttons feels antiquated and awkward. As long as you can get past that, though, it's a gain that it can connect to any social media profile.
What recommendations would you give to someone considering this product?
I highly recommend this software since it is simple to operate and allows us to significantly reduce the amount of time spent communicating with our supporters and constituents. Our whole group benefits from how well it combines with various social media channels.
Pros
- Enables Productivity
- Trustworthy
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
Alex T.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Sep 2022
Allows you to create posts efficiently
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
Hootsuite is wonderful and simple to use, and it allows you to schedule posts across many networks. It helps me save time by allowing me to prepare social media posts in advance and schedule them, rather than posting them live every day. I appreciate that you may adjust your 'dashboard' to better monitor the responses to and mentions of your own postings by other users.
What is your favorite aspect of this product?
In the event that you need to make a modification to the time or date of a scheduled post, you may do it quickly and easily. In addition to corporate pages, LinkedIn should also allow users to tag individual profiles. If you have any questions, the built-in chat support is a great resource.
What do you dislike most about this product?
Occasional video post failures, a low cap on planned posts, and the inability to connect more than a few of social network accounts are all downsides of the free tier.
What recommendations would you give to someone considering this product?
Hootsuite's insights on the optimal posting times and dates for each platform are invaluable. To save time, we can now focus on creating unique material for each social media network rather to simply reposting what we've already published elsewhere.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Effective Service
Please tell us why you think this review should be flagged.
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