Hootsuite Social Media Management Enterprise
What is Hootsuite Social Media Management Enterprise?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite Social Media Management Enterprise?
Pros
- Respectful
- Efficient Service
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Social Post Archival
Campaign Execution
Social Asset Management
Dashboards and Visualization
Social Response Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Vendor Support
Ease of Customization
Ease of Data Integration
Breadth of Features
Product Strategy and Rate of Improvement
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Hootsuite Social Media Management Enterprise Reviews
Genesis B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
Social Network Monitoring and Management Platform"
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
The collaboration features of this platform enable our marketing teams to easily design campaigns and fill in the gaps in our content by allowing them to communicate in real-time and share information. By evaluating the performance across our company brands, we can quickly create personalized reports demonstrating the impact on our business results.
What is your favorite aspect of this product?
I am very floored by what Hootsuite has to offer in the plan. My favourite Hootsuite function is "Streams." I can sort scheduled posts, previous posts, mentions, and followers' posts by the social media platform using "Streams" on my dashboard. This application replies to clients fast from a single place. Hootsuite's cloud-based platform makes it simple to interact with clients because it allows it to manage social media followers while offering marketing content and postings across several platforms.
What do you dislike most about this product?
It is common for Hootsuite to publish videos at a lower quality when making video-based content. You will need to manually adjust the publishing to achieve the correct resolution when programming video-based content in Hootsuite. The process was challenging to set up, and I had to resend the information. The inability to arrange videos was the item that caused us problems.
What recommendations would you give to someone considering this product?
The metrics used to gauge the success of various social media marketing campaigns are easy to use and comprehend. Hootsuite makes it much simpler for community managers to keep track of numerous accounts and multiple forms of real-time interactions. The technical support staff with this tool is also very knowledgeable and interactive, which creates a smooth experience.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
Ericand-İlişkileri S.
- Role: Human Resources
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Dec 2022
Management Tool with Reliability
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
The finest feature is that it enables us to increase the effectiveness of our content and campaigns, measure and assess audience interaction on social media platforms, and completely grasp audience participation at every point of the customer journey. I stopped wasting time switching between applications because I can now plan, develop, and publish ads on social media sites from Hootsuite.
What is your favorite aspect of this product?
I adore how you can opt to automate articles so you can plan material from the start of the month and have everything set, or you can schedule posts with a notice on your phone and then post manually. The ability to track Twitter interactions is my favourite feature of this software. We also appreciate being able to work together as a team and everyone being able to know what is planned to go live and when.
What do you dislike most about this product?
You should upgrade to the more expensive plan if you handle many accounts. On occasions, one of the decks will become disconnected. The app occasionally lags, which is unpleasant. Hootsuite should enhance its tagging integration. Sometimes I unintentionally log out of my social media accounts, which results in my missing some scheduled postings.
What recommendations would you give to someone considering this product?
The Hootsuite tool has provided all the information on the popular content types, a clear path for future success and the capacity to choose content more wisely. Hootsuite is a digital marketing tool that makes it easy to organize content, gauge interaction, and monitor all of my social media accounts so that I can see the status of each at a glance.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Harry R.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2022
A social networking solution for brand reputation.
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
You can use the same fundamental information while customizing it for each platform. I adore how you can opt to automate articles so you can plan material from the start of the month and have everything set, or you can schedule posts with a notice on your phone and then post manually.
What is your favorite aspect of this product?
I enjoy how simple it is to schedule a post, and I can enter and save future entries and prepare them for whenever I'm ready to post or at the best recommended time. Additionally, since it enables me to publish to several social media platforms, I prefer having just one location where I can do all my social media postings. Since I've started using it, the scheduling features have substantially improved, making it possible to create content or build a campaign in a single session.
What do you dislike most about this product?
The main drawback we've observed when creating video-based content is that Hootsuite frequently publishes videos at a lower resolution, necessitating manual editing to bring them up to the proper level. You should upgrade to the more expensive plan if you handle many accounts. It occasionally disconnects one of the decks, but the remedy is simple.
What recommendations would you give to someone considering this product?
Managing or planning social media has always been a competitive effort to plan and schedule daily. One place to order a sizable number of social media accounts is Hootsuite. It's the best choice since it gives us the comfort and resources to schedule posts, participate in conversations, and track our social media success.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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