Hootsuite Social Media Management Enterprise Logo Award Winner Product Badge
Hootsuite Social Media Management Enterprise Logo Award Winner Product Badge
HootSuite

Hootsuite Social Media Management Enterprise

Composite Score
8.9 /10
CX Score
9.0 /10
Category
Hootsuite Social Media Management Enterprise
8.9 /10

What is Hootsuite Social Media Management Enterprise?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite Social Media Management Enterprise won the following awards in the Social Media Management - Enterprise category

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Hootsuite Social Media Management Enterprise Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite Social Media Management Enterprise.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite Social Media Management Enterprise?

4% Negative
8% Neutral
88% Positive

Pros

  • Respectful
  • Efficient Service
  • Acts with Integrity
  • Enables Productivity

Feature Ratings

Average 86

Social Media Channel Integration Inbound

89

Social Moderation and Workflow Management

89

Social Media Channel Integration Outbound

88

Social Post Archival

88

Campaign Execution

87

Social Asset Management

87

Dashboards and Visualization

87

Social Response Management

86

Contextual Analysis

84

Trend Analysis

84

Sentiment Analysis

83

Vendor Capability Ratings

Average 85

Ease of Implementation

89

Business Value Created

87

Availability and Quality of Training

86

Ease of IT Administration

86

Usability and Intuitiveness

85

Quality of Features

85

Vendor Support

84

Ease of Customization

84

Ease of Data Integration

84

Breadth of Features

84

Product Strategy and Rate of Improvement

83

Hootsuite Social Media Management Enterprise Reviews

Buky Amenet S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Comes with advantages and few drawbacks.

Likeliness to Recommend

8 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

Hootsuite's advanced monitoring tools make it stand out from other social media management platforms. As a team, we have utilized this tool to create customized streams that allow us to concentrate on critical trends, social profiles, and topics across various social media platforms where we maintain a presence. This feature has enabled us to prioritize and stay updated on the most crucial aspects of our social media presence, setting us up for greater success.

What is your favorite aspect of this product?

Hootsuite provides us with a 24/7 view of how social media users interact with our content. This feature also enables us to establish performance benchmarks and monitor improvements over time. Furthermore, Hootsuite offers the option to distill and tailor the analytical data provided to us for optimal insight generation, similar to what can be achieved with standard data visualization software. This level of customization has been incredibly useful in helping us understand our social media performance and make data-driven decisions.

What do you dislike most about this product?

The Hootsuite calendar view is limiting because it only displays social media posts that were shared using their platform. This may not pose an issue for teams that solely rely on Hootsuite for social media management. However, my team uses various social media tools for effective social media management, and Hootsuite's inability to show posts shared through these tools makes it difficult to track our social media content

What recommendations would you give to someone considering this product?

For planning , creating and publishing seamlessly across multiple social media platforms, Hootsuite is the tool that I recommend.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Security Protects

Alejandro M.

  • Role: Sales Marketing
  • Industry: Recreation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Great product

Likeliness to Recommend

8 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

The Social Media Listening analysis and features are better than the others

What is your favorite aspect of this product?

The features and the capability to have different kind of social media platforms.

What do you dislike most about this product?

The contract process

What recommendations would you give to someone considering this product?

Until now everything is ok, but i need to still using the platform.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Cons

  • Vendor's Interest First
  • Less Friendly Negotiation
  • Under Delivered

Gonzalo S.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Useful for online customer service

Likeliness to Recommend

9 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

Hootsuite enables businesses and individuals to improve their social media account management across multiple platforms in one place. With HootSuite, you can see all your social media accounts and respond to comments faster than if you didn't have this platform. In addition, the package also has social media analytics and customer service tools, making it a one-stop solution for customer relationship management and social media presence.

What is your favorite aspect of this product?

The advantages of using HootSuite are that it is an all-in-one package that combines all social networks in one place. This saves users time by not having to jump from one application to another and allows you to monitor all your accounts from one place.

What do you dislike most about this product?

One downside to using HootSuite can be the cost. While they have trial packages and some affordable pricing plans for small businesses, it can be costly for larger companies and non-profits. Also, HootSuite can be a bit complicated to learn and take a while to master fully, so it can take time for users to get used to the platform.

What recommendations would you give to someone considering this product?

If you would like to use HootSuite for your business, I would advise you to be patient when learning the platform and not be afraid to ask questions if you are having trouble. I might also suggest making sure that everyone using HootSuite for your company understands social media in general. Finally, it's important to remember that HootSuite has good customer service and is happy to clear up any concerns or questions you have!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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