Hootsuite Social Media Management Enterprise
What is Hootsuite Social Media Management Enterprise?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite Social Media Management Enterprise?
Pros
- Respectful
- Efficient Service
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Social Post Archival
Campaign Execution
Social Asset Management
Dashboards and Visualization
Social Response Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Vendor Support
Ease of Customization
Ease of Data Integration
Breadth of Features
Product Strategy and Rate of Improvement
Also Featured in...
Hootsuite Social Media Management Enterprise Reviews
Elena M.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Feb 2023
Good software, easy to use, has lots of features
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
The opportunity to easily collaborate between coworkers
What is your favorite aspect of this product?
The dashbooard that allows me to monitor everything that's going on the different social media channels I'm managing
What do you dislike most about this product?
It often has bugs and problemsThe ab
What recommendations would you give to someone considering this product?
Request a free trial and compare it with oser products
Pros
- Efficient Service
- Continually Improving Product
- Enables Productivity
- Respectful
Cons
- Less Reliable
- Commodity Features
- Less Effective Service
Please tell us why you think this review should be flagged.
Laura B.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
The Easiest Way to Advertise on Social Media.
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
Hootsuite has been a great assistance to me in the past, and I owe a great debt of gratitude to them for teaching me the ins and outs of social media automation. If you need a streamlined tool, this one has been around for a while and does a lot of things well.
What is your favorite aspect of this product?
Using the app is a breeze because of how well designed it is. Perhaps the word "trello board" is now so commonplace because of how ubiquitous Trello has grown. The simple, streamlined method of pinning activities to separate boards is both intuitive and effective. Trello's "power ups" for its boards are also novel. The "Alexa" integration booster was quite useful since it let me stay in touch with my work from any room in the home as long as an Alexa was within earshot.
What do you dislike most about this product?
In my opinion, their current pricing is too high. It seems they've shifted focus to cater to corporations. I don't think their pricing structure is competitive for startups or smaller businesses. If you're on a limited budget, there are many better solutions available nowadays.
What recommendations would you give to someone considering this product?
Hootsuite is a great option for groups (or individuals) seeking a unified dashboard from which to manage their many social media profiles. Hootsuite simplifies the process of launching campaigns, monitoring their progress, following up with supporters, and more. It's not a magic bullet, though, and it won't eliminate your labor entirely. You will still need a comprehensive social media marketing strategy even with Hootsuite.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Ben D.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
In conclusion, using Hootsuite is a brilliant
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
Hootsuite has made it easier for me to manage many social media accounts, schedule posts in advance, monitor their performance, grow my audience by consistently publishing to my feeds, and engage with my followers on all of them. This program has been really helpful and handy for me to use on a daily basis, since I am able to manage my own and my customers' many accounts without losing track of any data or experiencing any delays in material production.
What is your favorite aspect of this product?
Hootsuite is great since it allows me to organize all of my clients' and my own social media updates in one convenient location. As a bonus, everything is always up to date, so you save time. As a user, I like how easy it is to navigate and how current and upcoming content can be viewed at any time. What I like best about using Hootsuite in my day-to-day life is the ability to schedule social media posts in advance, which allows me to be more organized and productive.
What do you dislike most about this product?
One of Hootsuite's biggest drawbacks is that it only works with a few other platforms. We are unable to use the Hootsuite dashboard to administer our Quora accounts, for instance. However, it does not allow for any kind of direct publishing to LinkedIn profiles.
What recommendations would you give to someone considering this product?
Hootsuite is a fantastic, low-cost alternative if you require a simple application that will let you schedule posts and analyze results. The cost of a program like Sprout is prohibitive for my modest company. I use social media as only one of many channels, so being able to plan posts in bulk is a huge time-saver for me compared to using the native scheduling features of other platforms.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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