Google

Looker

Composite Score

8.1 /10

CX Score

8.4 /10

37 Reviews Write a Review

Claim Software

What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

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Awards & Recognition

Looker won the following awards in the Sales Analytics category

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5 Top Rated Capabilities

3 Top Rated Features

2024

1 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

2 Top Rated Features

2022

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

98 Plan to Renew

79 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

2% Negative

4% Neutral

94% Positive

Pros

Over Delivered
Trustworthy
Fair
Altruistic

Feature Ratings

Average 84

Dashboard

Predictive Time-Series Reporting & Analytics

Data Ingestion and Interoperability

Pipeline Planning

Intelligent Alerts and Notifications

Collaboration

Scenario Analysis

Territory Analytics and Management

Predictive Sales Forecasting

Visual Pipeline Monitoring

Artificial Intelligence-Based Insights

Vendor Capability Ratings

Average 82

Business Value Created

Quality of Features

Ease of IT Administration

Ease of Data Integration

Breadth of Features

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Ease of Implementation

Also Featured in...

Business Intelligence & Analytics - Midmarket

Score 8.4

View Looker in this category (opens in a new tab)

Customer Intelligence

Score 8.2

View Looker in this category (opens in a new tab)

Looker Reviews

Sam H.

Role: Sales Marketing
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Aug 2023

The best free product for data vis

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

It's free, so that's a big win.

What is your favorite aspect of this product?

It's free and is very flexible with many third-party integrations.

What do you dislike most about this product?

That you can't duplicate charts...just copy and paste.

What recommendations would you give to someone considering this product?

Start here since it's free, then if it doesn't meet your needs, consider a paid solution.

Pros

Reliable
Performance Enhancing
Enables Productivity
Saves Time

Cons

Slower Product Innovation
Commodity Features

Rob T.

Role: Information Technology
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2023

Looker gives you the Lens you need !! (all of you)

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Integration and customization ability

What is your favorite aspect of this product?

Ability to pass Account Ids , Contact IDs for showing that specific data on the SFDC object pages

What do you dislike most about this product?

speed to render

What recommendations would you give to someone considering this product?

Look at all of your tools, both 3rd party and homegrown. ( SFDC, Snowflake.. ) make sure all play well with the tool. Talk to folks who sell / service a similar one(s)

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Shane M.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2023

Positive Google Looker Recommendation

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

It's integration with Goole changed the game as it now has touches of Google Data Studio Features and naturally links to other first party Google products. This is really efficient and effective for organisations using the whole Google stack

What is your favorite aspect of this product?

It has tons of first party data connectors that is always increasing. It also has built it templates that makes it easy to build a complex dashboard as the fundamentals are already mapped out and you just need to add the element of customization

What do you dislike most about this product?

Switching between windows in the user interface can be daunting for first time users but as you grow on it you understand that for a complicated product with so many options it actually is a great user interface. It balances the volume of features as much as it can

What recommendations would you give to someone considering this product?

Absolutely go for it it will improve productivity across the BI, data and analytics part of your organisation. These also affect other departments as dashboard built in Looker are essential for every part of the orgnaisation as data is basically what everything is based on and decisions are made from.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Looker

What is Looker?

Company Details

Need Assistance?

Awards & Recognition

Looker Ratings

85 Likeliness to Recommend

98 Plan to Renew

79 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboard Generate presentation ready QBRs, reports and dashboards. Includes progress to goal, growth forecasts, average sales cycle and ACV, and lead source analysis.

Predictive Time-Series Reporting & Analytics Includes time-series analytics on critical sales metrics, including forecasts, pipeline, activity, and quota attainment.

Data Ingestion and Interoperability Includes bidirectional connections with external sources of data i.e. CRM Systems and Marketing Automation Tools, to improve the breadth of contact information.

Pipeline Planning Determine how much pipeline is necessary to meet revenue targets, specifically, understand if there is sufficient pipeline coverage for a given quarter.

Intelligent Alerts and Notifications Includes notifications across a range of channels including in-platform (tray notification), SMS and email customized to trigger in specific circumstances.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Scenario Analysis The solution provides the ability to create and model different projected revenue and growth scenarios based on multivariate, user-defined conditions.

Territory Analytics and Management Includes the ability to analyze capacity and allocate resources for targeting key segments in a given territory or market.

Predictive Sales Forecasting Includes the ability to project sales/revenue over a specified period of time, using a combination of historical performance and/or external signals.

Visual Pipeline Monitoring Includes customizable visualizations of the sales pipeline for monitoring pipeline health, risk, quality and goal progression.

Artificial Intelligence-Based Insights Includes predictive insights and forecasted on artificial intelligence rather than purely historical data.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Also Featured in...

Business Intelligence & Analytics - Midmarket

Customer Intelligence

Looker Reviews

Sam H.

The best free product for data vis

Likeliness to Recommend

Pros

Cons

Rob T.

Looker gives you the Lens you need !! (all of you)

Likeliness to Recommend

Pros

Shane M.

Positive Google Looker Recommendation

Likeliness to Recommend

Pros

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2
Since last award

Feature Ratings

Dashboard

Predictive Time-Series Reporting & Analytics

Data Ingestion and Interoperability

Pipeline Planning

Intelligent Alerts and Notifications

Collaboration

Scenario Analysis

Territory Analytics and Management

Predictive Sales Forecasting

Visual Pipeline Monitoring

Artificial Intelligence-Based Insights

Vendor Capability Ratings

Business Value Created

Quality of Features

Ease of IT Administration

Ease of Data Integration

Breadth of Features

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Ease of Implementation