Freshmarketer Logo
Freshmarketer Logo
Freshworks Inc.

Freshmarketer

Composite Score
7.7 /10
CX Score
8.5 /10
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In Partnership With SelectHub

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What is Freshmarketer?

Create personalized multichannel customer journeys at scale with Freshmarketer. Engage with buyers wherever they are and provide consistent multichannel experiences across email, WhatsApp, SMS, live chat, social media, and more using a single solution.

Company Details

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Freshmarketer Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

100 Plan to Renew

100 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
100%
Negotiation and Contract:
100%
Conflict Resolution:
100%
Strategy & Innovation:
100%
Service Experience:
100%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+100 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Freshmarketer?

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0% Negative
0% Neutral
100% Positive

Feature Ratings

Average 81

Marketing Project Management

94

Customer Journey Modelling

92

Opportunity Pipeline Tracking

88

Conversion Propensity Modeling

83

Marketing Asset Management

81

Marketing Analytics

81

Email Marketing Automation

81

Recommended Best Action

75

Mobile Marketing Management

75

Social Media Marketing Management

75

Vendor Capability Ratings

Average 82

Ease of Implementation

90

Availability and Quality of Training

90

Ease of IT Administration

90

Business Value Created

90

Ease of Data Integration

85

Vendor Support

85

Ease of Customization

80

Breadth of Features

80

Product Strategy and Rate of Improvement

75

Usability and Intuitiveness

70

Quality of Features

70

Freshmarketer Reviews

Arivu N.

  • Role: Consultant
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

user friendly marketing automation platform

Likeliness to Recommend

8 /10

What differentiates Freshmarketer from other similar products?

Freshmarketer has multi channel engagement with customer by SMS, Email, WhatsApp, Live chat, social media and others channels from the single platform The unified approach will boost the reachability and ensure the consistent communication with your audience

What is your favorite aspect of this product?

AI powered Automation - It helps to create personalized campaign, nurture leads, recover abandoned carts, improve customer retention, AI content optimizer will help you optimize the campaign content with personalized insights and content

What do you dislike most about this product?

Integration is the big challenge in this tools it can integrated with inhouse tools like Freshdesk, Fresh sales and other Freshworks products but integration with other third party tool will make issue Reporting dashboard need to optimized more effectively to deliver better result and insight for users

What recommendations would you give to someone considering this product?

User can take advantage of AI Features which is highly recommended for the users Engage with segment audience effectively and target your marketing activities effectively

Pros

  • Enables Productivity
  • Trustworthy
  • Caring
  • Acts with Integrity

Devashish K.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

User-friendly Intuitive ui

Likeliness to Recommend

9 /10

What differentiates Freshmarketer from other similar products?

emphasizes simplicity and ease of use standout features is its built-in CRO toolkit attractive option for small to medium-sized businesses enables marketers to use real-time behavior

What is your favorite aspect of this product?

User-friendly Intuitive ui emphasizes simplicity and ease of use

What do you dislike most about this product?

nothing as such found

What recommendations would you give to someone considering this product?

User-friendly Intuitive ui emphasizes simplicity and ease of use

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing