
In Partnership With SelectHub

What is Freshmarketer?
Create personalized multichannel customer journeys at scale with Freshmarketer. Engage with buyers wherever they are and provide consistent multichannel experiences across email, WhatsApp, SMS, live chat, social media, and more using a single solution.
Company Details
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In Partnership With SelectHub
Freshmarketer Ratings
Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
100 Plan to Renew
100 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 100%
- Negotiation and Contract:
- 100%
- Conflict Resolution:
- 100%
- Strategy & Innovation:
- 100%
- Service Experience:
- 100%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+100 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Freshmarketer?
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Project Management
Customer Journey Modelling
Opportunity Pipeline Tracking
Conversion Propensity Modeling
Marketing Asset Management
Marketing Analytics
Email Marketing Automation
Recommended Best Action
Mobile Marketing Management
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Business Value Created
Ease of Data Integration
Vendor Support
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Quality of Features
Freshmarketer Reviews
Arivu N.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2025
user friendly marketing automation platform
Likeliness to Recommend
What differentiates Freshmarketer from other similar products?
Freshmarketer has multi channel engagement with customer by SMS, Email, WhatsApp, Live chat, social media and others channels from the single platform The unified approach will boost the reachability and ensure the consistent communication with your audience
What is your favorite aspect of this product?
AI powered Automation - It helps to create personalized campaign, nurture leads, recover abandoned carts, improve customer retention, AI content optimizer will help you optimize the campaign content with personalized insights and content
What do you dislike most about this product?
Integration is the big challenge in this tools it can integrated with inhouse tools like Freshdesk, Fresh sales and other Freshworks products but integration with other third party tool will make issue Reporting dashboard need to optimized more effectively to deliver better result and insight for users
What recommendations would you give to someone considering this product?
User can take advantage of AI Features which is highly recommended for the users Engage with segment audience effectively and target your marketing activities effectively
Pros
- Enables Productivity
- Trustworthy
- Caring
- Acts with Integrity
Please tell us why you think this review should be flagged.

Devashish K.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Sep 2024
User-friendly Intuitive ui
Likeliness to Recommend
What differentiates Freshmarketer from other similar products?
emphasizes simplicity and ease of use standout features is its built-in CRO toolkit attractive option for small to medium-sized businesses enables marketers to use real-time behavior
What is your favorite aspect of this product?
User-friendly Intuitive ui emphasizes simplicity and ease of use
What do you dislike most about this product?
nothing as such found
What recommendations would you give to someone considering this product?
User-friendly Intuitive ui emphasizes simplicity and ease of use
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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