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What is Drift Conversation Cloud?
With Drift any conversation can be a conversion. Instead of traditional marketing and sales platforms that rely on forms and follow ups, Drift connects your business with the best leads in real-time. Elevate buyer engagement and deliver experiences with AI that listens, understands, and learns from your site visitors. As a pioneer in Conversational Marketing, Drift's patented AI capabilities transform website visitors into loyal customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 95%
- Negotiation and Contract:
- 94%
- Conflict Resolution:
- 95%
- Strategy & Innovation:
- 98%
- Service Experience:
- 97%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Drift Conversation Cloud?
Pros
- Helps Innovate
- Respectful
- Includes Product Enhancements
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Voice or Text Input
Personalized Service
Leads Generation
Scheduled Availability
Translation
Workflow Processing
Application Programming Interface
Natural Language Processing
Wayfinding
Multi-channel
Knowledgebase
Vendor Capability Ratings
Breadth of Features
Ease of Implementation
Quality of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Data Integration
Vendor Support
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Drift Conversation Cloud Reviews

Luke G.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2023
Needs more feature updates
Likeliness to Recommend
What differentiates Drift Conversation Cloud from other similar products?
Increases demo asks
What is your favorite aspect of this product?
Meeting booking integration
What do you dislike most about this product?
Not most user friendly
What recommendations would you give to someone considering this product?
A good sales and prospects tool to help increase contacts and revenues
Pros
- Enables Productivity
- Saves Time
- Effective Service
- Helps Innovate
Please tell us why you think this review should be flagged.
Maria M.
- Role: Industry Specific Role
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Apr 2023
Extremely user-friendly Interface and bot creation
Likeliness to Recommend
What differentiates Drift Conversation Cloud from other similar products?
I prefer the appearance and feel of this online chat/bot solution over others. Drift is simple to set up, personalize, and connect to our Slack channels. The most beneficial aspect of Drift is that I can communicate with and support consumers in real-time, addressing their concerns, connecting them to an expert, and more.
What is your favorite aspect of this product?
Drift, a useful tool, has third-party integrations that allow me to access data in a more convenient and useful manner, allowing me to get more out of it with less time spent; it also helps us improve our number of meetings booked and qualifies web traffic on our site by allowing visitors to our site to get in direct contact with our sales team.
What do you dislike most about this product?
It might be complicated at first because Drift has many fantastic features and is well worth the time. My main issue with it is that my website's load times somewhat increased, which led me to search elsewhere for a better option.
What recommendations would you give to someone considering this product?
I believe Drift is beneficial for B2B businesses with large numbers of website visits and high average revenue per visitor. I do suggest utilizing Drift heartily. Drift included easy-to-use workflow builders, employed complex landing pages, and many more. Overall it's the best solution available in the market to improve your chatbots.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.

Maria C.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2025
The Future of Conversational Cloud
Likeliness to Recommend
What differentiates Drift Conversation Cloud from other similar products?
Drift Conversational Cloud works beyond the traditional chatbots with main concentration on marketing, sales enablement, and personalization. It supports ABM policies by tailoring chatbots collaboration, which enables us to focus on key prospects thus increasing closing deals. It also provides comprehensive educational means, roadmaps, and best practices for formal marketing.
What is your favorite aspect of this product?
Drift Conversation Cloud excels in delivering, engaging, interacting, and personalizing efficiently in a way that benefits both organizations and clients. Its account-based marketing features help us to tailor collaboration for high-profile accounts, thus increasing the outcome of sales efforts and marketing. It provides actionable insights through its strong analytical and reporting capabilities about conversion rate, which in turn optimize workflow.
What do you dislike most about this product?
Its slow response time is something that causes issues in hours of immediate needs, especially when we launch products or handle high-engaged events. Its analytical and reporting capabilities are overwhelming for beginners in our organization who are not familiar with tracking the data or custom reporting.
What recommendations would you give to someone considering this product?
Drift Conversational Cloud is an excellent platform for businesses looking for a software with main focus on conversational marketing, sales qualification, and lead generation. However, it is important to be mindful of customer experiences to maintain human agents with automation.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
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