Amplitude Analytics Logo
Amplitude Analytics Logo
Amplitude

Amplitude Analytics

Composite Score
8.3 /10
CX Score
8.7 /10
Category
Amplitude Analytics
8.3 /10

What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details


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Awards & Recognition

Amplitude Analytics won the following awards in the Website Analytics category

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Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amplitude Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

94 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

0% Negative
7% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Fair

Feature Ratings

Average 84

Paid Search Integration

91

Audience Segmentation

90

Search Engine Optimization

88

Customer Value Analysis

88

Audience Demographics

87

Data Visualization

86

Customer Journey Modelling

85

Social Media Analytics

83

Conversion Analysis

83

API Framework

81

Device and Browser Analytics

80

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Product Strategy and Rate of Improvement

87

Business Value Created

87

Quality of Features

87

Breadth of Features

86

Ease of IT Administration

84

Vendor Support

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Data Integration

81

Ease of Customization

80

Amplitude Analytics Reviews

  • Role: Information Technology
  • Industry: Retail
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted Oct 2021

Easy to use, self serve, and insightful

Likeliness to Recommend

9 /10

Pros

  • Efficient Service
  • Effective Service
  • Caring
  • Saves Time

Ben B.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2021

Fantastic higher order analytics product

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

Amplitude is a fantastic product that truly allows you to answer the questions that are needed to take action. With Amplitude I can quickly create and view conversion funnels slice and dice by customer segments and get to conclusions. That's where most analytics platforms end, but with Amplitude I can create cohorts and do further analysis to get to the "Why", not just the "What". From there, you can visualize and report of course, but also go another step further and activate marketing against those cohorts. Suddenly the executive level objective of finding the right signal to take the right action is possible. I love working with Ampl.

What is your favorite aspect of this product?

Working with the higher order questions it answers. The why and the causality (rather than just the correlative) reports that bake in the data science and the statistics right in the platform

What do you dislike most about this product?

It takes a thoughtful taxonomy to get all the events and properties structured the right way. Don't just turn it on and give everyone the keys, the power comes from using the right taxonomy and using some of the governance features to keep the data clean and usable

What recommendations would you give to someone considering this product?

Real-time, event driven, customer focused tool. This isn't just for analyzing a website or content, this is very customer-centric behavioral analysis based.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Gabrielle P.

  • Role: Information Technology
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2021

Easy to use for user experience analysis

Likeliness to Recommend

8 /10

What differentiates Amplitude Analytics from other similar products?

There is no delay in receiving data, no data sampling and the funnel visualization is very good, the conversion tool (Funnel) is one of the best I've seen on the market and the event implementation is really smart, so we don't have to create 1000 events for the same feature.

What is your favorite aspect of this product?

My favorite aspect of this product is the real time data.

What do you dislike most about this product?

What I dislike the most is the part of dashboard/data visualization

What recommendations would you give to someone considering this product?

Besides the lack of improvement on the dashboard tool, amplitude is the best for event analysis/user experience analysis. It's so much easier to learn and use than the rest of the tools that I already use in the pass.

Pros

  • Reliable
  • Efficient Service
  • Respectful
  • Security Protects

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