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Alexa Logo
Alexa

Alexa

Composite Score
7.6 /10
CX Score
7.8 /10
Category
Alexa
7.6 /10

What is Alexa?

Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.

Company Details


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Awards & Recognition

Alexa won the following awards in the Website Analytics category

Alexa Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Alexa.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

95 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Alexa?

2% Negative
15% Neutral
83% Positive

Pros

  • Appreciates Incumbent Status
  • Effective Service
  • Performance Enhancing
  • Respectful

Feature Ratings

Average 82

Device and Browser Analytics

87

Social Media Analytics

86

Search Engine Optimization

85

Data Visualization

84

Audience Demographics

83

Customer Value Analysis

82

Conversion Analysis

80

Paid Search Integration

79

Audience Segmentation

76

API Framework

76

Customer Journey Modelling

74

Vendor Capability Ratings

Average 79

Ease of Implementation

83

Breadth of Features

83

Ease of Data Integration

82

Business Value Created

81

Ease of IT Administration

81

Usability and Intuitiveness

80

Availability and Quality of Training

78

Ease of Customization

76

Product Strategy and Rate of Improvement

75

Vendor Support

75

Quality of Features

74

Alexa Reviews

Kevin A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Pretty amazing

Likeliness to Recommend

9 /10

What differentiates Alexa from other similar products?

It cost-benefit relation

What is your favorite aspect of this product?

Its smart features

What do you dislike most about this product?

Nothing at all

What recommendations would you give to someone considering this product?

Nothing especifically

Pros

  • Friendly Negotiation
  • Trustworthy
  • Effective Service
  • Includes Product Enhancements

Ayush G.

  • Role: Finance
  • Industry: Banking
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Review of amazon alexa

Likeliness to Recommend

8 /10

What differentiates Alexa from other similar products?

It is very efficient as compared to other similar products in the market.

What is your favorite aspect of this product?

I love everything about this product. It is cost-effective and very easy to implement.

What do you dislike most about this product?

There is nothing to dislike about this product.

What recommendations would you give to someone considering this product?

If you are looking to use this product in your company or for your personal use just go for it without thinking much.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Caring

Chalint S.

  • Role: Public Sector
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Easy to use, occasional glitches

Likeliness to Recommend

8 /10

What differentiates Alexa from other similar products?

Very easy to use and breadth of functionalities

What is your favorite aspect of this product?

Connectivity and ease of use

What do you dislike most about this product?

Occasional glitches but resolvable

What recommendations would you give to someone considering this product?

Familiarise yourself with the functionalities before investing into the product to make sure it meets your needs

Pros

  • Enables Productivity
  • Caring
  • Continually Improving Product
  • Reliable

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