What is Adobe Analytics?
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 95%
- Negotiation and Contract:
- 84%
- Conflict Resolution:
- 87%
- Strategy & Innovation:
- 92%
- Service Experience:
- 89%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Conversion Analysis
Data Management
API Framework
Marketing Analytics
Audience Segmentation
Data Warehousing
Mobile Functionality
Data Analysis and Survey Function
Data Integrity
Device and Browser Analytics
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Breadth of Features
Ease of Implementation
Ease of Customization
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
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Adobe Analytics Reviews
Ashneet S.
- Role: Operations
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2024
Easy to use
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Market leader in the field
What is your favorite aspect of this product?
Different features and functionality.
What do you dislike most about this product?
Should have more of an AI integration
What recommendations would you give to someone considering this product?
Analyze business need
Pros
- Helps Innovate
- Effective Service
- Client's Interest First
- Includes Product Enhancements
Please tell us why you think this review should be flagged.
Adarsh B.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2024
Best Customer intelligence product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Customer intelligence makes it speciall. We really enjoyed using it.
What is your favorite aspect of this product?
Analytics and easy administration.
What do you dislike most about this product?
Nothing. Everything is soo good abou it.
What recommendations would you give to someone considering this product?
Manage your customers easily and get a new experience.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Brittney D.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Feb 2024
Adobe analytics is Fantastic
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
The way it connects with Adobe creative Cloud tools creates a seamless workflow from data insights to actionable design changes. In comparison to other analytics platforms, its ability to connect data with design decisions is a significant advantage
What is your favorite aspect of this product?
Being able to track the immediate impact of changes allowing us to adjust strategies on the fly.
What do you dislike most about this product?
It is overwhelming for beginners due to its depth
What recommendations would you give to someone considering this product?
Approach Adobe Analytics with a mindset of continuous learning. Don't be intimidated by its complexity; instead, view it as a powerful ally in unlocking the full potential of your data.
Pros
- Reliable
- Enables Productivity
- Saves Time
- Transparent
Please tell us why you think this review should be flagged.
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