What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Performance Enhancing
- Enables Productivity
- Continually Improving Product
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Conversion Analysis
Data Management
API Framework
Audience Segmentation
Marketing Analytics
Mobile Functionality
Data Warehousing
Data Analysis and Survey Function
Device and Browser Analytics
Data Integrity
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Breadth of Features
Ease of Customization
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
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Adobe Analytics Reviews
Mahika T.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Mar 2024
My Take on Adobe Analytics
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
There are plenty of website analytics tools out there, but Adobe Analytics offers an unparalleled level of depth and customization. We can create custom reports to track almost any metric imaginable, from product page visits to abandoned cart rates
What is your favorite aspect of this product?
Adobe Analytics allows us to segment our website visitors based on various criteria, such as demographics, interests, and purchase history. This lets us see how different customer segments interact with our website and personalize the shopping experience for each group.
What do you dislike most about this product?
Adobe Analytics isn't for everyone. It's a powerful tool, but it comes with a hefty price tag and a steeper learning curve. The sheer volume of data and customization options can be overwhelming for beginners
What recommendations would you give to someone considering this product?
If you're a large e-commerce player with a significant online presence and the budget to match, then Adobe Analytics is a worthwhile investment
Pros
- Continually Improving Product
- Enables Productivity
- Efficient Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
Kashana S.
- Role: Operations
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2024
Great analytical tool!
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics has several interesting offerings, but my favourite is its multi-touch attribution features, which track the consumer experience across many channels. It also provides relevant web analytics with extensive information that is tailored to the needs of the client, as well as ideas for improving marketing campaigns. Adobe Analytics will deliver not just analytical reports but also actionable insights that other solutions will not provide, which is Adobe Analytics’ finest feature.
What is your favorite aspect of this product?
I like how it has strong tracking features, allowing the organization to collect a variety of statistics on user interactions with our website and app. Additionally, Adobe Analytics offers a high level of flexibility, allowing the company to build reports and dashboards to suit business needs. It can analyze enormous data at a high speed and can produce reports to study the data very easily and I can even compare multiple clusters to pick the best cluster and suitable data for future decisions.
What do you dislike most about this product?
I can’t think of anything I dislike about Adobe Analytics, but it does seem to lack versatility at times, such as the inability to build custom metrics and dimensions. In addition, reports and data load slowly.
What recommendations would you give to someone considering this product?
Adobe Analytics is an awesome application with wonderful analytical features that help to examine data. It also provides a summary of the trends and patterns that the data is following. The finest part is that it splits the data into homogeneous clusters, making it simple to analyze the population.
Pros
- Respectful
- Helps Innovate
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Adarsh B.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2024
Best Customer intelligence product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Customer intelligence makes it speciall. We really enjoyed using it.
What is your favorite aspect of this product?
Analytics and easy administration.
What do you dislike most about this product?
Nothing. Everything is soo good abou it.
What recommendations would you give to someone considering this product?
Manage your customers easily and get a new experience.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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