What is Adobe Analytics?
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 95%
- Negotiation and Contract:
- 84%
- Conflict Resolution:
- 87%
- Strategy & Innovation:
- 92%
- Service Experience:
- 89%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Performance Enhancing
- Enables Productivity
- Security Protects
- Continually Improving Product
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Conversion Analysis
Data Management
API Framework
Marketing Analytics
Audience Segmentation
Data Warehousing
Mobile Functionality
Data Analysis and Survey Function
Data Integrity
Device and Browser Analytics
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Breadth of Features
Ease of Implementation
Ease of Customization
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
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Adobe Analytics Reviews
Shreya V.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Oct 2021
Easy and best for analysing data.
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
It's incredibly user-friendly, and even if you've never used the tool before, you'll be able to pick it up quickly since it's so intuitive. I appreciate how metrics, dimensions, and other attributes are already specified, which saves us time when creating definitions.
What is your favorite aspect of this product?
Adobe Analytics is a sophisticated corporate solution for managing huge amounts of data. It includes a number of useful features such as channel and marketing analytics, as well as predictive analytics. All of these functions are quite strong.
What do you dislike most about this product?
The software might be costly for small firms, and using it for a beginner could be challenging due to the high learning curve.
What recommendations would you give to someone considering this product?
Based on Advanced Reports, Adobe Analytics allows you to measure visitor sources, landing page performance, and tool engagement. Revenue tracking can also be used to track e-commerce conversion rates if Adobe Analytics is effectively implemented.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Susan G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2021
A Very Effective Website Analytics Software.
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics is an all in one web analytics tool. Whether you need to track and manage campaigns or want to understand your web and app traffic, Adobe Analytics offers great features to make this possible.
What is your favorite aspect of this product?
I like the ease of setting up using and understanding the many features of Adobe Analytics. The software is cost effective and comes with a great user interface. The software makes it easy to track traffic and campaigns in real time.
What do you dislike most about this product?
No issues with Adobe Analytics. It has always outperformed
What recommendations would you give to someone considering this product?
I have used Adobe Analytics for over 4 years and I can confirm that it works. When you implement it for your business, you will never regret.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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