In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Contact Database
Dynamic Content
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.5
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Customer Relationship Management - Midmarket
Score 8.4
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Ignacio L.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2023
ActiveCampaign offers multiple solutions
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign has been a program that has been with us for a long time in the advertising and sales field, since it is thanks to this program that we have achieved great and constant connections with our clients, in addition to the incredible benefits of this program that runs automatically in each project, this is one of the programs with the most freedom to build multiple marketing campaigns that are sent by all means of contacts with our clients, it is incredible how this program has good integrations with other marketing tools or platforms to increase the experience and skills to create connect with our market.
What is your favorite aspect of this product?
We use this program every day to send marketing campaigns with the specifications and demands that each of our clients send us, and the results are always the impact that we want in each of them, this is largely due to With the help of this program and each of its tools that help us boost the digital marketing performance we have on all web platforms, ActiveCampaign offers a wide variety of CRM solutions to manage the vast amount of data from dead and of each of our exclusive clients, as well as obviously developing all the new sales possibilities that we have.
What do you dislike most about this product?
The biggest negative point of this program and that should be known, is that this software is among the most expensive marketing automation programs, the cost of this program is very high compared to most programs of this style, on the other part, it seems very strange to me that web pages cannot be created with this program, normally these programs offer this service.
What recommendations would you give to someone considering this product?
It is worth making an investment to acquire this program, since the maximum mission of this program is to make a solid connection with all your clients and in all your market, this program is intuitive enough to execute multiple processes autonomously and increase the proactivity of its users, I recommend ActiveCampaign for all types of companies that wish to increase business relationships in the cloud.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Tracy D.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
I really, really like ActiveCampaign!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
As I am only familiar with the ESP features and not the CRM, my review will focus solely on those areas. The infinite customization options and useful extras are what I appreciate most. ActiveCampaign's ability to automate, set rules, and target specific audiences, among other things, used to need extremely costly and complex software like Infusionsoft, which was out of reach for most small businesses and solopreneurs. With this much leeway, your email marketing may be as basic or complex as you desire. The program has fantastic capabilities in general.
What is your favorite aspect of this product?
ActiveCampaign is a fantastic tool, and I highly recommend it. My company uses it for web advertising, and so do perhaps ten of my clients. It's the program I always suggest to my clients. I like that the software is reasonably priced (especially for a startup) while yet meeting the needs of more sophisticated users (thanks to its high degree of integration). It's reliable, simple, and I can't remember ever having a problem with it. I really like the reporting capabilities, and the fact that it can be easily integrated with Woo Commerce and Shopify.
What do you dislike most about this product?
ActiveCampaign's ability to manage lists based on attributes, behaviors gleaned from the analysis of records, traffic sources, forms, and even other lists is one of the platform's greatest strengths and one of the biggest problems for any marketing department. We were also able to free up the marketing department's time formerly spent manually processing shipments and interactions by automating these processes.
What recommendations would you give to someone considering this product?
You couldn't ask for a more complete tool to rely on in running your company. This is an excellent option if you need a comprehensive service that can expand as your company does. Nevertheless, if you're in the market for an ESP that can do more than just send emails, and you want to be able to do things like collect payments and keep tabs on inventory without having to add a half dozen other programs, you may want to keep exploring.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Brian G.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
ActiveCampaign is the champion
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
We use ActiveCampaign since it's the best marketing tool all in one place. Our marketing team has seen conversion rates of 95% with this layout. We highly suggest this product due to its efficiency and ease of use. By utilizing its cutting-edge features, we are able to create enticing sign-up forms, web pages, and email layouts. We can easily afford the plans and are at ease with them. We can easily collect leads, move contacts, and manage everyone in one central location, plus we can easily automate and send out daily bulk emails. When our favorite applications are integrated into our workflow, it allows for greater freedom and convenience.
What is your favorite aspect of this product?
After years of using Mailchimp, I made the transition to ActiveCampaign so that I could learn more about my contacts and engage with them in a more meaningful, tailored way. ActiveCampaign met my requirements for an email service provider while also providing me with much more in the way of customer experience automation. I like how intuitive the interface is and how comprehensive the features are. As I continue to work with it, I am able to acquire more knowledge and proficiency. Also, ActiveCampaign's assistance is incredible.
What do you dislike most about this product?
To tell you the truth, there is an element of fear involved. While I was debating whether or not to make the transfer, the sheer versatility of ActiveCampaign gave me pause. Well, this is going to take a long time to understand, and it's annoying to have to figure out yet another piece of software. On the encouragement of my entrepreneurial friends and associates, I decided to give it a shot.
What recommendations would you give to someone considering this product?
ActiveCampaign works very well for the cost for small and developing organizations who want to gain all the essential features of sales and marketing automation. To obtain all you need from it can be a bit of a hassle, but I have yet to do anything that I couldn't accomplish in the end. There are perhaps better options for teams that are larger or that have more extensive marketing databases.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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