What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

Filter By

ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

88

Segmentation

87

Campaign Management

86

Contact Database

86

Dynamic Content

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

87

Quality of Features

86

Breadth of Features

85

Ease of Customization

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Zsolt M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2021

Fantastic email marketing tool!

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

The email automation, features and the automation building.

What is your favorite aspect of this product?

Buiding the email automations.

What do you dislike most about this product?

I don't have any problem.

What recommendations would you give to someone considering this product?

Perfect and easy to use building email campaings, automations.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jay T.

  • Role: Student Academic
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2021

Very Good software for business

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Cost is a major point compared to other email software, which is less than Mailchimp for sending 1,00,000+ emails. It is very easy to integrate with other tools like Spotify, WordPress.

What is your favorite aspect of this product?

I most like thing in ActiveCampaign is the support team which is very responsive and solves the issue. There is the functionality of drag and drop which is very useful for nontechnical people in the organization.

What do you dislike most about this product?

First, there is a bit of a learning curve is there for using the ActiveCampaign after that it is very is to use it. There is a lack of some design of email in activecampaign compare to others.

What recommendations would you give to someone considering this product?

ActiveCampaign is very easy to use as a beginner which helps you to grow your business fastly. You can reach your client in a very effective and easy way.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Unique Features

Cons

  • Less Friendly Negotiation

Daniel K.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Best Email Marketing Solution

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Unlike other tools, is resourceful and easy to understand the many features

What is your favorite aspect of this product?

I like that ActiveCampaign is affordable, easy to deploy and effortless to use The tool features a rich dashboard and customization as well as management is easy The tool makes email marketing and automation a breeze.

What do you dislike most about this product?

Nothing to hate about ActiveCampaign. It has never disappointed us.

What recommendations would you give to someone considering this product?

So far ActiveCampaign has been a great tool and I recommend it to any business looking for a resourceful email marketing solution.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular ActiveCampaign Comparisons