In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
95 Plan to Renew
84 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Includes Product Enhancements
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Management
Lead Management
Collaboration
Account and Contact Management
Sales Management
Activity and Workflow Management
Telephony and Call Center Management
Customer Service Management
Analytics and Reporting
Quote Contract and Proposal
Mobile
Vendor Capability Ratings
Availability and Quality of Training
Ease of Implementation
Breadth of Features
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Business Value Created
Quality of Features
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.3
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Customer Relationship Management - Midmarket
Score 8.2
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Jitendra B.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2021
Fast and Stable tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is a fast and very stable tool to manage. Integration with many third-party tools is available.
What is your favorite aspect of this product?
Pricing and stability are very good. Data management with its CRM is very easy and can manage a large amount of data.
What do you dislike most about this product?
Workflows can be tricky sometimes.
What recommendations would you give to someone considering this product?
Very good marketing automation and CRM tool for any company. supports most of the integration with third-party tools.
Pros
- Reliable
- Trustworthy
- Transparent
- Helps Innovate
Please tell us why you think this review should be flagged.
Randhir k.
- Role: Sales Marketing
- Industry: Construction
- Involvement: End User of Application
Submitted Aug 2021
Fast and stable CRM
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
How fast it is in terms of UI when we compare it with other tools.
What is your favorite aspect of this product?
Apart from Fast UI and product stability, the creation of a campaign and link it with revenue is awesome.
What do you dislike most about this product?
This is expensive for some businesses.
What recommendations would you give to someone considering this product?
If you know who to use it go for it and utilise it at its maximum.
Pros
- Effective Service
- Helps Innovate
- Continually Improving Product
- Reliable
Please tell us why you think this review should be flagged.
Povilas P.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jul 2021
Easy to use. Price is fear.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It has more features that i needed and it is easy to use.
What is your favorite aspect of this product?
Campaigns and CRM. These are the most i use and easy to follow up in the observation how my last work impacted those who are getting emails.
What do you dislike most about this product?
My emails is marked as promotion or even spam and this is what i am most unheappy.
What recommendations would you give to someone considering this product?
To have clear strategy what you want goal you want to reach and prepare with the features AC has and what amount of them will be useful for your business.
Pros
- Saves Time
- Trustworthy
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
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