In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
96 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 90%
- Conflict Resolution:
- 89%
- Strategy & Innovation:
- 91%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Acts with Integrity
- Transparent
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Management
Sales Management
Activity and Workflow Management
Lead Management
Customer Service Management
Collaboration
Telephony and Call Center Management
Account and Contact Management
Quote Contract and Proposal
Analytics and Reporting
Mobile
Vendor Capability Ratings
Availability and Quality of Training
Ease of Implementation
Ease of IT Administration
Ease of Data Integration
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Quality of Features
Business Value Created
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.8
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Marketing Automation - B2C
Score 8.8
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.1
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ActiveCampaign Reviews
Michael M.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Nov 2021
Incredible combo of marketing and sales tools
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It’s hard to capture the pure relief we had when coming across ActiveCampaign. After looking at so many different options that either didn’t have all the functionalities we needed or were cost prohibitive we were discouraged. I think what makes ActiveCampaign stand apartIs the combination of key marketing components that often require you to choose separate piecemeal approaches or to go without some critical feature you neeed. It’s also highly intuitive and useable like, for example, Hubspot but at a much more accessible price point.
What is your favorite aspect of this product?
It’s intuitive and easy-to-use for both beginning and advanced users. Our sales team can easily make some use of the deal pipeline, our interns can easily input info and our developers and programmers can get key into about demographics and analytics While making our emails and landing pages higher converting. I would echo what I’ve said elsewhere in this review: the design, team and continuous improvement of ActiveCampaign has resulted in a super super super useable product that’s intuitive to pick up on and intuitive to actually use ans keep using.
What do you dislike most about this product?
The free trial limited some features and functionalities. There’s no reason for this. We would have upgraded peery quickly regardless. The product really is that good!
What recommendations would you give to someone considering this product?
Try the 14 day trial. I would also say definitely take in and try the CRM side as well as the email marketing side. That’s what makes AC so good. Their cherry picked out the exact features you’ll need to increase revenue and grown your business. They’ve kept current trends in business and current n realities about marketing and digital that’s pretty rare—get the power of 10+ enterprise tools in one great app.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Jitendra B.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2021
Fast and Stable tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is a fast and very stable tool to manage. Integration with many third-party tools is available.
What is your favorite aspect of this product?
Pricing and stability are very good. Data management with its CRM is very easy and can manage a large amount of data.
What do you dislike most about this product?
Workflows can be tricky sometimes.
What recommendations would you give to someone considering this product?
Very good marketing automation and CRM tool for any company. supports most of the integration with third-party tools.
Pros
- Reliable
- Trustworthy
- Transparent
- Helps Innovate
Please tell us why you think this review should be flagged.
Randhir k.
- Role: Sales Marketing
- Industry: Construction
- Involvement: End User of Application
Submitted Aug 2021
Fast and stable CRM
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
How fast it is in terms of UI when we compare it with other tools.
What is your favorite aspect of this product?
Apart from Fast UI and product stability, the creation of a campaign and link it with revenue is awesome.
What do you dislike most about this product?
This is expensive for some businesses.
What recommendations would you give to someone considering this product?
If you know who to use it go for it and utilise it at its maximum.
Pros
- Effective Service
- Helps Innovate
- Continually Improving Product
- Reliable
Please tell us why you think this review should be flagged.
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