In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
96 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 90%
- Conflict Resolution:
- 89%
- Strategy & Innovation:
- 91%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Acts with Integrity
- Transparent
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Management
Sales Management
Activity and Workflow Management
Lead Management
Customer Service Management
Collaboration
Telephony and Call Center Management
Account and Contact Management
Quote Contract and Proposal
Analytics and Reporting
Mobile
Vendor Capability Ratings
Availability and Quality of Training
Ease of Implementation
Ease of IT Administration
Ease of Data Integration
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Quality of Features
Business Value Created
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.8
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Marketing Automation - B2C
Score 8.8
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.1
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ActiveCampaign Reviews
Lisa-jess B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2022
A decent software for automation.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The interface and automation tool. We tend to are making multiple automation for a wide array of processes from client on boarding to delivering sales promotions. The automation capability was a big factor in selecting ActiveCampaign and we aren’t disappointed. The pricing is a nice cost for profit as fees are supported by the size of your customer base and not on the number of lists, emails, or campaigns that you just create. We conjointly find it terribly helpful to resolve our transactional email issues, as our eCommerce platform doesn’t offer us with all emails we need.
What is your favorite aspect of this product?
ActiveCampaign is hard to beat in terms of features, deliverability, and value for cash – however what’ most significant to me – is that the quick, personal reference to ActiveCampaign staff who proactively reach out to me often to ask however I’m doing with marketing and if they’ll facilitate. Mind-blowing support and deep care! I’ve had multiple calls with ActiveCampaign consultants who have continually been ready to provide me tailored help so we are able to grow as a business – according to our needs, workflows and vision. . I ne’er hesitate to suggest ActiveCampaign to beginners as well as more advanced entrepreneurs.
What do you dislike most about this product?
Email templet creation could be waaaay higher in terms of customization options, interface, and collaboration between groups on a similar template. Also, the “Deals” tool could be far more integrated with automation and campaigns. Lastly. Reporting and Bi aren’t the simplest and all intelligence coming from our database is finished locally, by exporting the Active Campaign database.
What recommendations would you give to someone considering this product?
Test plenty before taking the selections on how you’re organizing your lists, tags, and automation. Active Campaign is additionally a decent solution for a deal pipeline, particularly just in case you have a B2B sales team working alongside a B2C team.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service
Cons
- Less Generous
Please tell us why you think this review should be flagged.
DeBow P.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted May 2022
Incredible support, knowledgable team.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The support team. AC has all of the necessary features one would find on any other Email Marketing SaaS - however their client services team goes above and beyond to ensure that implementation, campaign organization, segmentation strategies, lead automations, and on going training are tip top and efficient.
What is your favorite aspect of this product?
Lead automation maps!
What do you dislike most about this product?
No parent/child relationship for the franchise business model.
What recommendations would you give to someone considering this product?
If you're looking for intense support to continue after your initial onboarding, then AC is the way to go. They hosted webinars, office hours, and 1:1s with countless members of our franchise system to make sure that even the the person with the least email marketing acumen was set up for success.
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time
Please tell us why you think this review should be flagged.
Lui I.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Jan 2022
A must-have affordable tool for marketing teams!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
User-friendly interface and great customer support
What is your favorite aspect of this product?
The customer support and integrations
What do you dislike most about this product?
The CRM is not the best.
What recommendations would you give to someone considering this product?
It is great for inbound/email marketing, but needs integration with a better CRM.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Client Friendly Policies
Please tell us why you think this review should be flagged.
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