In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
95 Plan to Renew
84 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Includes Product Enhancements
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Management
Lead Management
Collaboration
Account and Contact Management
Sales Management
Activity and Workflow Management
Telephony and Call Center Management
Customer Service Management
Analytics and Reporting
Quote Contract and Proposal
Mobile
Vendor Capability Ratings
Availability and Quality of Training
Ease of Implementation
Breadth of Features
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Business Value Created
Quality of Features
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.3
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Customer Relationship Management - Midmarket
Score 8.2
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ActiveCampaign Reviews
DeBow P.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted May 2022
Incredible support, knowledgable team.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The support team. AC has all of the necessary features one would find on any other Email Marketing SaaS - however their client services team goes above and beyond to ensure that implementation, campaign organization, segmentation strategies, lead automations, and on going training are tip top and efficient.
What is your favorite aspect of this product?
Lead automation maps!
What do you dislike most about this product?
No parent/child relationship for the franchise business model.
What recommendations would you give to someone considering this product?
If you're looking for intense support to continue after your initial onboarding, then AC is the way to go. They hosted webinars, office hours, and 1:1s with countless members of our franchise system to make sure that even the the person with the least email marketing acumen was set up for success.
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time
Please tell us why you think this review should be flagged.
Lui I.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Jan 2022
A must-have affordable tool for marketing teams!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
User-friendly interface and great customer support
What is your favorite aspect of this product?
The customer support and integrations
What do you dislike most about this product?
The CRM is not the best.
What recommendations would you give to someone considering this product?
It is great for inbound/email marketing, but needs integration with a better CRM.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Client Friendly Policies
Please tell us why you think this review should be flagged.
Michael M.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Nov 2021
Incredible combo of marketing and sales tools
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It’s hard to capture the pure relief we had when coming across ActiveCampaign. After looking at so many different options that either didn’t have all the functionalities we needed or were cost prohibitive we were discouraged. I think what makes ActiveCampaign stand apartIs the combination of key marketing components that often require you to choose separate piecemeal approaches or to go without some critical feature you neeed. It’s also highly intuitive and useable like, for example, Hubspot but at a much more accessible price point.
What is your favorite aspect of this product?
It’s intuitive and easy-to-use for both beginning and advanced users. Our sales team can easily make some use of the deal pipeline, our interns can easily input info and our developers and programmers can get key into about demographics and analytics While making our emails and landing pages higher converting. I would echo what I’ve said elsewhere in this review: the design, team and continuous improvement of ActiveCampaign has resulted in a super super super useable product that’s intuitive to pick up on and intuitive to actually use ans keep using.
What do you dislike most about this product?
The free trial limited some features and functionalities. There’s no reason for this. We would have upgraded peery quickly regardless. The product really is that good!
What recommendations would you give to someone considering this product?
Try the 14 day trial. I would also say definitely take in and try the CRM side as well as the email marketing side. That’s what makes AC so good. Their cherry picked out the exact features you’ll need to increase revenue and grown your business. They’ve kept current trends in business and current n realities about marketing and digital that’s pretty rare—get the power of 10+ enterprise tools in one great app.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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