In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Book a Free Demo Today!
See it in action with a free demo.
Click below to sign up on our partner's website.
In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
96 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 90%
- Conflict Resolution:
- 89%
- Strategy & Innovation:
- 91%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Acts with Integrity
- Transparent
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Management
Sales Management
Activity and Workflow Management
Lead Management
Customer Service Management
Collaboration
Telephony and Call Center Management
Account and Contact Management
Quote Contract and Proposal
Analytics and Reporting
Mobile
Vendor Capability Ratings
Availability and Quality of Training
Ease of Implementation
Ease of IT Administration
Ease of Data Integration
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Quality of Features
Business Value Created
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2B
Score 8.8
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Score 8.8
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Score 8.2
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Score 8.1
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Mahmuda D.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2022
Elite and affordable marketing automation.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign emphasizes automation over a flashy UI. It has deep integrations (often via Zapier), simple workflow, and journey builders. The automation is easy to use and has many good features and a variety of ways to pay. My team and I have been working hard to grow our business, so we decided to build a website and keep a mailing list. It matches our website's colors and themes, and the user-friendly interface is fantastic. ActiveCampaign helps us communicate with clients, automate marketing, and make money. It's a unique entity due to many factors.
What is your favorite aspect of this product?
ActiveCampaign is an excellent solution with basic-to-medium features. It's easy to use and reasonably priced. In addition, the assistance is excellent. It's very user-friendly, which is a big plus in my book. Also, the team chats, Onboarding calls, and monthly follow-ups are great. Active Campaign has helped me scale my lead generation by systemizing my business outreach.
What do you dislike most about this product?
Integration is rigid and complex. There needs to be live call-in support that is very easy to access. Unpredictable and rapidly increasing prices are a common complaint. I miss tools to report on campaign activations or deal/contact status. Although Autopilot's visual campaign/automation builder is superior to Active Campaign's, the latter's support and features are well worth the cost. Apart from that, there is room for improvement in terms of reporting.
What recommendations would you give to someone considering this product?
ActiveCampaign is a good CRM for scaling your business. It includes a database, automation, CRM tools, email marketing, and client relationship management. It is beneficial to have a developer assist because they can modify the implementation; however, AC enterprise support can also help with this.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Hassan Ali A.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2022
I Love Active Campaign and would recommend!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Not much. it's pretty much similar to other ESP's
What is your favorite aspect of this product?
That it's easier to use and is cheap
What do you dislike most about this product?
Doesn't have the breadth of other features that similar ESPs have
What recommendations would you give to someone considering this product?
You should definitely get it if you're an advanced email marketer
Pros
- Effective Service
- Altruistic
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.
Siddiq K.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2022
Great product with Amazing customer support
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Upgraded features and best pricing in the market
What is your favorite aspect of this product?
marketing automation
What do you dislike most about this product?
Nothing much
What recommendations would you give to someone considering this product?
Great product to go for
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.
