In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Book a Free Demo Today!
See it in action with a free demo.
Click below to sign up on our partner's website.
In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
95 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Includes Product Enhancements
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Management
Lead Management
Collaboration
Account and Contact Management
Sales Management
Activity and Workflow Management
Telephony and Call Center Management
Customer Service Management
Analytics and Reporting
Quote Contract and Proposal
Mobile
Vendor Capability Ratings
Availability and Quality of Training
Ease of Implementation
Ease of Data Integration
Breadth of Features
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Quality of Features
Business Value Created
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2B
Score 8.9
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Score 8.9
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Score 8.2
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Score 8.1
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Mark R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2022
Great product, good combo for CRM/Email
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It has CRM and an Email marketing functionality and they work well together
What is your favorite aspect of this product?
The CRM is my favourite aspect - good for marketing and sales depts
What do you dislike most about this product?
Nothing really, it is a very good product and I am happy with it
What recommendations would you give to someone considering this product?
Look at the size of your database closely and ensure you count up every single name you want to include and have permission to use.
Pros
- Enables Productivity
- Unique Features
- Effective Service
- Fair
Please tell us why you think this review should be flagged.
Chikaike E.
- Role: Human Resources
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2022
Fantastic Product!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The Software Has Great Content Authoring and Campaign Management
What is your favorite aspect of this product?
Usability is great Clean UI/UX Email Templates are amazing
What do you dislike most about this product?
The layouts can be edgy
What recommendations would you give to someone considering this product?
This platform is vital for sales engagement. It also provides a great function for email marketing.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Respectful
Please tell us why you think this review should be flagged.
Olga O.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
Makes e-mail marketing easier!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is easier to use than other CRM's or email marketing software. Its integrations and automation make it easier to have organized data related to results and contacts.
What is your favorite aspect of this product?
I really love the fact that I can program to send a TEXT MESSAGE through automation. It's really time-saving and so efficient to just keep in touch with your clients and prospective clients.
What do you dislike most about this product?
Sometimes it takes a lot of time to charge a page. You need to have a really good internet connection, otherwise, you won't be able to use it. Also, it's not that intuitive, you will need to do some study on how to use the features.
What recommendations would you give to someone considering this product?
If you are looking to automize your emails, keep an organized client list with all their information and optimize your communication, this is the software you need.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.
