ActiveCampaign

What differentiates ActiveCampaign from other similar products?

This is a state-of-the-art sales communication and control program, it is reliable and does not have a steep learning curve, the drag and drop function to create the drip campaign is amazing, it has all the functions I need without being too much difficult to use, one of the best features is that the automation features in Active Campaign save us a lot of time, it also integrates seamlessly with other things I use and is powerful and reliable, it also provides us with an incredible depth of information to use in our marketing and sales funnels.

What is your favorite aspect of this product?

I like that I can add contact notes and send messages directly to my contacts with email open tracking, even on the lower level pricing plan, I also love the automations and how easy they are to set up, I also enjoy the built-in tools that help me improve the quality of my emails, I can track user activity on these forms and more and integrate it directly into my email marketing scheme, I also love how easy it is to create email sequences It has a ton of features and can be integrated with almost all internet platforms, I also like that there are a variety of templates to choose from, which makes creating an eye-catching email a breeze.

What do you dislike most about this product?

I don't like that some elements cannot be customized, for example I cannot embed videos in emails, nor can I choose from a wide variety of font types or sizes.

What recommendations would you give to someone considering this product?

It really is a long term email marketing solution and they will allow you to tailor your marketing and maximize your sales, it has all the features I need for my business and it is affordable in price, it is ideal for businesses that want to take advantage of their email list.

What differentiates ActiveCampaign from other similar products?

It is the best software for small and large businesses, it is nice and easy to use and the forms for collecting emails are easily integrated with multiple online solutions or web pages, the automation and list management functions are excellent, there is also a wide variety of ways we can communicate with customers and use automations and insights to better reach them, also email templates make it easy to create effective and eye-catching emails to send to my list, all basic functions are available with a comprehensive manual.

What is your favorite aspect of this product?

I love that everything is quite automated after it is configured correctly, I also really like how easy it is to tag and segment contacts into groups, it is very easy to use and inexpensive compared to many other platforms, the ability to add buttons that have my brand colors look much better than a line of text for links, I also like all the different possible combinations of recipes for automations, I also like the user interface and email design tools, it is a system very full business.

What do you dislike most about this product?

So far there is nothing specific that I can dislike about this tool, it offers a great service that adapts very well to all our needs.

What recommendations would you give to someone considering this product?

When it comes to CRM and email marketing tools, ActiveCampaign is our preferred tool and the one we highly recommend, it is easy to use and has a lot of functionalities, I love the price and the ease of use of this software.