In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
96 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 90%
- Conflict Resolution:
- 89%
- Strategy & Innovation:
- 91%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Acts with Integrity
- Transparent
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Management
Sales Management
Activity and Workflow Management
Lead Management
Customer Service Management
Collaboration
Telephony and Call Center Management
Account and Contact Management
Quote Contract and Proposal
Analytics and Reporting
Mobile
Vendor Capability Ratings
Availability and Quality of Training
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Quality of Features
Business Value Created
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.8
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Marketing Automation - B2C
Score 8.8
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.1
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ActiveCampaign Reviews
Ian H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2021
Great Product and Functionality for the Price
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The customer service and product feature documentation are very, very good. They also offer free 30-minute monthly consults from their professionals, it's great!
What is your favorite aspect of this product?
Ease of use and features that are intuitive and valuable for our company deals.
What do you dislike most about this product?
The contact search is a little slow.
What recommendations would you give to someone considering this product?
Worth checking out for sure, it's quite amazing that the features and support come for what we pay each month (the Professional version).
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
Please tell us why you think this review should be flagged.
Mervin M.
- Role: Operations
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jul 2021
Amazing product at a reasonable price.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Wide variety of options at my disposal to perform the same task which I haven't seen in any other product.
What is your favorite aspect of this product?
It would be the support. Learning and exploring the software has led me to a lot of questions and support has been excellent to all my questions.
What do you dislike most about this product?
I haven't had any dislikes for the product so far, it has been good experience so far.
What recommendations would you give to someone considering this product?
A great CRM system and an amazing support team to help with all queries. Highly recommended for a mid sized company.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Cons
- Vendor Friendly Policies
- Less Generous
Please tell us why you think this review should be flagged.
Vani S.
- Role: Operations
- Industry: Education
- Involvement: End User of Application
Submitted Jul 2021
Time saving and super efficient!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign successfully helped our business to engage with customers with the help of their automation marketing. Its very user friendly, and myself could customize how the mails should look like. It tremendously helped our business build new customer relationships!
What is your favorite aspect of this product?
The ease of using the product. Its very friendly and not too complicated. Their support team is readily available to guide thriugh any roadblocks!
What do you dislike most about this product?
There are other softwares which are ore affordable to use that provide full scale automation
What recommendations would you give to someone considering this product?
I would recommend to definitely first try their trial version (which is free of cost for upto 100 contacts). This gives a basic understanding of the product which will help ypu understand if its suitable for you or not. I believe ActiveCampaign's basic version has not too many features, so if youre looking for a full scale automation and features, opt for enterprise version.
Pros
- Effective Service
- Caring
- Respectful
- Fair
Cons
- Under Delivered
Please tell us why you think this review should be flagged.
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